Freshman Masculine Wash and Peni Fresh Soap

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  • Topic: Sex organ, Skin, Tea tree oil
  • Pages : 6 (1235 words )
  • Download(s) : 512
  • Published : March 10, 2012
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FRESHMAN MASCULINE WASH

Part 1. Brand Positioning Statement

1. Target Market

A. Brand’s Target Market

1. Gender|  Male|
2. Community| Urban Areas|
3. Social Class|  Middle class, upper class, upper middles, lower uppers, upper uppers(those who can afford to buy P75 per bottle)| 4. Psychological Lifestyle| Active lifestyle (Sports-oriented, socially active and Outdoor-oriented)| 5. User Status|  Potential user; First time user|

6. Attitude| Enthusiastic; Positive|

B. Need/ Want/ Problem
* Effective personal (intimate) hygiene
* Need for sense of manliness (feel “Macho”)
* Want to look good and feel good

2. Frame of Reference

A. Product Category/ Market Segment/ Industry
* Masculine wash formulated to be a cleanser for the male genitalia

3. Compelling Benefits

A. “Customer Need/ Want/ Problem” wants to address/satisfy * Effective intimate hygiene
* self-confidence booster
* The feeling of being “cool” and “fresh” all over

B. Value Proposition
* Thoroughly cleans unlike ordinary soap or body wash can * Leaves a cool and fresh feeling that lasts all day
* Properly moisturizes the skin
* Dermatologically tested for proper intimate hygiene
* Specially formulated for men
* Helps heal minor wounds and scrapes of genitals

C. Specific Ways
* Gently yet thoroughly cleans males genital unlike any ordinary soap or body wash can. * Uses active ingredient “Tea Tree Oil”
* Makes skin neutrally balanced at ph7
* Gets rid of unwanted odor
* Leaves fresh and manly fragrance
* Leaves cool feeling that makes users feel young and confident

D. Value Proposition Comparison
Freshman Masculine Wash| PENI Fresh Antiseptic Male Organ Wash Soap| * Thoroughly cleans unlike ordinary soap or body wash can (use of Tea Tree Oil) * Leaves a cool and fresh feeling that lasts all day * Dermatologically tested for proper intimate hygiene * Specially formulated for men * Properly moisturizes the skin * Helpsheal minor wounds and scrapes of genitals| * Keeps men’s private part clean and free from unpleasant odor due to bacteria (has botanical infusion of Philippine herbs) * Leaves great feeling and comes with TUTTI-FRUITI flavor for twice-a-day use. * Clinically proven to be safe, mild and gentle * Made exclusively for men|

Based on the table above we could infer that Freshman is superior than Peni Fresh because it lasts for 24 hours, properly moisturizes skin and helps heal minor wounds and scrapes of genitals because of the presence of tea tree oil which penetrates the lower part of the skin to serve its purpose.

4. Reason to Believe
* Has tea tree oil, which “has properties that make it a popular natural agent for curing all three types of infectious organisms: fungus, bacteria, and virus,” and is “capable of penetrating into the lower skin layers with its wound-healing qualities that boosts the immune system and helps in the healing of minor scrapes and wounds. It properly moisturizes the skin, neutrally balanced at ph7 making it gentle on skin. 5. Positioning Statement

* Target Market-Men with active lifestyle
* Frame of Reference- masculine wash formulated to be a cleanser for the male genitalia * Compelling benefit- that gently yet thoroughly cleans unlike any ordinary soap or body wash canwhich brings cool and fresh feeling that last all day * Reason to believe- with active ingredient Tea Tree Oil

“For men with active lifestyle, here comes Freshman Masculine Wash, a masculine wash formulated to be a cleanser for the male genitalia that gently yet thoroughly cleans unlike any ordinary soap or body wash can, which brings a cool and fresh feeling that last for 24 hours with the use of its active ingredient Tea Tree Oil”.

Marketing Materials

PENI FRESH ANTISEPTIC MALE ORGAN WASH SOAP
1. Target Market...
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