The other half of Herzberg’s two factor theory is motivator factors, which are ways to achieve job satisfaction. Motivator factors are related to what people actually do in a day’s work. The presence or absence of these motivators changes an employee’s view of their job. Examples of these motivator factors are achievement, recognition, the work itself, responsibility, advancement, and growth. Job dissatisfaction can result from these when they are low. But to enrich these factors will result in higher job satisfaction unlike in the hygiene factors. Essentially in order to properly motivate employees improving salaries and working conditions does not work, an employer has to improve the quality of the job, the quality of the work and the quality of the goal.
In the article The Best Places to Launch a Career one can see facets of Herzberg’s two-factor theory at work with big companies trying to attract the Generation Y’ers, which make up approximately 78 million people who will be entering the workforce from 2004 to 2022. The first of course is salary. Companies have raised base salaries in order to attract prospective employees but this is not the main drawing point as shown later in the article. Higher salaries is just an example of a hygiene factor that while maintained well will continue to keep employees from becoming dissatisfied. The rest of the article addresses... [continues]
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