Table of Contents
Economical Climate & Statistics5
Trade Related Issues12
Barriers/Opportunities to Business15
This report focuses on France as a nation for business investment. It begins with a broad overview of France’s geographical setting. Next, it discusses the country’s economic climate and high level economic statistics and compares it to those of Spain and Germany. Afterwards, the report covers more specific information like historical/political factors, cultural factors, legal environment as well as trade related issues. The subsequent portions are barriers/opportunities to business. The last part is a recommendation which is a conclusion for the VP of marketing.
With an area of 643,427 sq km, France is the largest country in the European Union; France’s topography is diverse, with mostly flat plains or smoothly rolling hills in the north and west. In the east and south are mountains, including Western Europe’s highest point (Alpine peak of Mont Blanc). Transportation of freights etc. shouldn’t be too intense with this topography. Listed below are France’s top four cities and a brief description of each. This information can be used to determine where your chosen firm in industry will fit in and lead to success. * Paris - Capital city of France and also the largest one. Paris is home to most famous fashion houses in the world. * Lyon - The city is well known for its finest chefs and exquisite cuisine. * Toulouse - This city is located in south-west France on the banks of the River Garonne. Toulouse is the headquarters for Airbuses and also the business center for the information and biotechnology industries. It's the most privileged destination for trade fairs and conventions. Toulouse is also known as an educational hub, with more than 120,000 students, studying in its university, also the oldest in Europe. * Nice - This city's major tourist attraction especially, for honeymooners, is the French Riviera. Nice’s flower market is known for its rare and exotic flower collection. Throughout the year, it has a Mediterranean climate.
The main ports are Marseille, for trade with North Africa and with the Mediterranean and the Middle East; Bordeaux, for trade with West Africa and much of South America; and Le Havre, for trade with North America and northern Europe. Important industrial ports Dunkerque are and Rouen. Figure [ 1 ]. France’s air, rail and ports. Source: Invest in France, http://www.locations4business.com/europe/france/
* The following table contains France’s population and life expectancy statistics: Year| 2000| 2005| 2006| 2007| 2008| 2030|
Population Level| 59 049.36| 60 995.91| 61 352.57| 61 707.07| 61 840.27| 67 309.86| Population Growth Rate| 0.64| 0.58| 0.58| 0.58| …| 0.32| Life Expectancy at Birth| …| 80| 81| 81| 82| …|
Figure [ 2 ]. Source: Country Statistical Profile 2010, http://stats.oecd.org/index.aspx?queryid=23070 and The World Bank, http://data.worldbank.org/country/france.
France’s population as of 2009 is 62,596,000 (est.) The literacy rate of France’s population (aged 15 and over) is 99%. Economical Climate & Statistics
France is the world’s fifth-largest economy. It has a sophisticated, skilled workforce, significant agricultural resources and a large industrial base. An active services sector accounts for a largely growing share of economic activity. The services sector is also responsible for nearly all job creation in recent years. To confirm its status as a leading economic player in the world, France is a member of the G-8 (and instigator of the G-20), the European Union, the World Trade Organization and the OECD. After Germany, France...