Four Seasons Analysis

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Four Seasons Hotels (FSH) is a Canada-based privately held company that owns and operates hotels, resorts and residence clubs. The company manages 83 hotels and resorts in 35 countries. It primarily operates in Canada, Singapore, Thailand, Australia, the UK, Ireland and Japan. It is headquartered in Toronto, Canada. The company offers accommodation, spa, and catering services for weddings, events, and corporate meetings. It also provides leisure activities, including golfing, skiing, tennis, fishing, cooking schools, fitness facilities, family travel, dining, sailing, scuba, and water sports. The company’s activities can be divided into management operations and ownership operations. Under the company's management agreements, FSH as agent for the property owner, oversees all aspects of the day-to-day operations of each hotel and resorts including sales and marketing, advertising, reservations, accounting, purchasing, budgeting and the hiring, training and supervising of staff. In addition, the company generally provides owners with advice with respect to information technology systems and development of certain database applications, as well as, advice with respect to the design, construction and furnishing of new or renovated hotels, resorts and residences. It also provides a centralized purchasing system for goods. FSH's customer mix consists of business travelers, groups (including corporate and incentive), and leisure travelers.

Founded in 1961 by Sharp. Began with a single hotel in downtown Toronto. Sharp saw potential for expansion and build his third hotel in London in the 70’s. The company started the first full-service spa in 1986 at Four Seasons Resort and Club Dallas in Las Colina. In 1990 the company expanded with their first destination resort at FSR Maui. In 1997 they launched FS Residential Properties which provided full or fractional ownership of city and vacation homes around the world. FSH managed to include to every hotel a spa and...
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