Running head: THE IMPACT ON THE FOUR FUNCTIONS OF MANAGEMENT BY GLOBALIZATION, TECHNOLOGY, INNOVATION, DIVERSITY AND ETHICS
The Impact on the Four Functions of Management
University of Phoenix
This paper will examine the impact of Globalization, Technology, Innovation, Diversity and Ethics on the four basic functions of management, planning, organizing, leading and controlling. The intent is to show how PepsiCo uses these factors in the management of their company. Globalization
"The Era of Globalization" is fast becoming the preferred term for describing the current times. Just as the Depression, the Cold War Era, the Space Age, and the Roaring 20's are used to describe particular periods of history; globalization describes the political, economic, and cultural atmosphere of today (Porter (2007).” PepsiCo has used this globalization to their advantage in all ways of management. PepsiCo is impressive in how they use the functions of management from the Top- Level Managers, Middle-Level Manager right down to the Frontline Mangers. PepsiCo’s Sustainability Vision is:
PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic- creating a better tomorrow than today PepsiCo. Tomorrow>Today We believe Sustainability lives at the intersection of public and corporate interest. It encompasses citizenship and corporate social responsibility, which are about doing the right things for society and for the business. It encompasses the health of the Company, which is about fulfilling our mission of creating financial rewards and growth. We have articulated what we stand for and the core values we are committed to support.
PepsiCo is having a problem in India. As India is resisting Globalization, as many other countries are, they mounted a campaign saying that Pepsi was contaminating the product with pesticides deliberately. Of course this is not true since India’s groundwater is so polluted that all food sources are contaminated with pesticides. PepsiCo’s final solution was to make Indra K. Nooyi the new CEO of Pepsi. Mrs. Nooyi was named the 28th most powerful woman globally by Forbes in 2005. Mrs. Nooyi also co-authored PepsiCo vision and drafted their strategic blueprint. As stated in the PepsiCo website, they consider five factors “proven results, leadership capability, functional excellence, knowing the business cold and key experiences (2007)”. You can see from this statement how critical utilizing the four functions of management is to your career in this Global economy. As a result of PepsiCo vision and maximizing the functions of management in hiring and promotions they are known virtually on every continent. Innovation
Innovation is the fuel that can take a new venture in an established market and create a more formidable presence in a short period of time. Pepsi Bottling Ventures has taken business intelligence, married it with creative management, and created a marketing and sales powerhouse. In 1999 Pepsi Bottling Ventures, a manufacturing company was formed. The new initiative merged teams and territories from two successful entities: a piece of PepsiCo-owned territory and a territory formerly serviced by PepCom, a subsidiary of the Japanese owned company Suntory (Salient).
As the new venture was being formed and the company was beginning to take shape, senior managers were ready to find ways to fine-tune and amplify the effectiveness of two very effective sales teams that had to learn to work together very quickly. The management team was committed to innovation and they found a business intelligence solution that solved their immediate needs, molded to their future growth model, and created opportunities that helped drive their business toward even greater success. Pepsi Bottling Ventures selected Margin Minder by Salient Corporation as their business...
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