Fortple Safety Handbag

Topics: Marketing, Snatch theft, Pricing Pages: 16 (4791 words) Published: December 22, 2012
Fortple Safety Handbag

Prepared for
Mr. Deepak Kumaran Menon,
Lecturer of MC100,
Department of Communication

Prepared by
Chew Wee Giaw B1000295
Eric Lim Chee Hian B0903289
Kevin Lee Sin Hock B0800462
Liu Ao Shu B0801883
Pvae Phyo Kyaw B0802584

June 28, 2011

Authorization Letter
Fortple Safety Handbag Company
HELP University College, Main Block,
BZ-2, Pusat Bandar Damansara,
Kuala Lumpur 50490,
Malaysia Date: June 28, 2011
HELP University College
BZ-2, Pusat Bandar Damansara,
Kuala Lumpur 50490,

Dear Mr. Deepak Kumaran Menon:

We the undersigned, hereby authorize Mr. Deepak to act on our behalf in all manners relating to application for equipment authorization, including designing and selling for our Fortple Safety Handbag. Any and all acts carried out by Mr. Deepak on our behalf shall have the same affects as acts of our own.

This authorization is valid until further written notice from Fortple Safety Handbag.


Company officer signature:


Letter of Transmittal
Mr. Deepak Kumaran Menon
Lecturer of MC100, Social & Business Communication
HELP University College
BZ-2, Pusat Bandar Damansara,
Kuala Lumpur 50490,

Dear Mr. Deepak:
We are pleased to submit the business proposal for the Fortple Safety Handbag. This proposal for the May, 2011 is submitted in accordance with the requirements of the MC100 assignment 2. This business report is considered for every woman to increase their handbag safety, can prevent snatch thief cases in Malaysia. In our report, we describe our products and services clearly, and about 5 product features, which can explain all the users how it prevent the snatch thief. Also we have designed over 50 styles of our products, it about design, colour, shapes and sizes, you can choose one which you like. You can go to our official website to get the latest information, promotion advertisement of our products, also can purchase it online.

If you have any questions and comments regarding the interpretation of this proposal please feel free to contact us at the addresses or phone number below. Thank you for you is funding of this proposal, and we look forward to working with you again soon.


Fortple Safety Handbag Company

Address: HELP University College,
Main Block, BZ-2,
Pusat Bandar Damansara,
Kuala Lumpur 50490,


Contact Number:017-3419637Mr. Eric Lim
012-2783858Mr. Kevin Lee

Date:June 28, 2011

Table of Contents
Mission and objectives9
Company and industry10
Product and Services12
Individual Product Decisions13
Product Attributes13
Product Style and Design15
Market and competition17
Management & Market Study21
Marketing strategy on different phase and types of environment23
Economic environment23
Social-cultural environment23
Technological environment23
Competitive environment24
Distribution Strategy and Operations Plan25
Overall schedule26
Financial projections and requirements28
Exit Strategy30

List of Illustrations
Individual Product Decisions (Figure 1.1) ……………………………………………14 Product Features (Table 1.1) ……………………………………………………………14

Handbag is considered shopping goods for every woman because it helps them to be more systematic and organized since they have so many things to carry. Handbags are able to carry important files, purse, and cosmetics, make up, hand phone and anything that a woman wants to carry out. Nowadays, numberless varieties of handbags have been produced in global market such as Prada, Miu Miu, Guess, Gucci and many others which come in many sizes, colour, styles and design....
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