Formula 1 singapore - PR

Introduction Before explaining the Formula One (“F1”) event in Singapore, this report will firstly highlights and explain the background/rationale/nature of the F1 as world’s most prestigious motor-sporting event along with the Moto GP. Funded and developed by world’s best car and automobile manufacturers, such as Mercedes-Benz, Ferrari, McLaren and many others, as well as supported by various corporate and investors (Red-Bull, Air Force India and others), F1 has been emerged as the “show-offs event” which represents the successful research and development program of certain car manufacturers to be attached as part of their product awareness and promotional programs. F1 itself is administered and managed by Formula One World Championship Limited, a private-listed company that held every administrative, racing-event, time table and other important aspects of hosting a F1 race every year (http://www.formula1.com/inside_f1/faq.html). Formula 1 in Singapore is sponsored and supported by SingTel as Singapore’s largest telecommunication company. The event was held at Marina Bay Sands and other landmark of Singapore exotic city. The race itself was considered as the second city race after Monaco and first race that conducted during the night. The race itself was first held in 2008, where Fernando Alonso was the inaugural race-winner at that time. Singapore Grand Prix was considered to be one of the most successful, unique and exotic race due to its city-race format and as first race being held during the night with thousands of watts of lights as its support. The Singapore Grand Prix is an example of sports events tourism, a subset of events tourism, which now has a vital role in development and promotional strategies. The use of sports events in promotional tourism strategies is a moderately recent trend in parts of Asia and the case of Singapore reveals how the Singapore GP was actually able to attract at least 250.000 international tourists only to view and

References: Grunig, J. E. (ed.) (1992). Excellence in public relations and communication management Hillsdale, NJ: Lawrence Erlbaum. Grunig, J. E. (2006). Furnishing the edifice: Ongoing research on public relations as a strategic management function. Journal of Public Relations Research, 18, 151–176. http://www.formula1.com/inside_f1/faq.html accessed - 27 September 2012