Foreign Direct Investment Impact on Customer Buying Behavior

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Topic:
Evaluating Foreign Direct Investment (FDI) impact on Customer‘s buying behavior in Tunisia. Evidences from the Tunisian Market

Outline
I. Introduction
II. Literature Review
1- FDI
a- Definition
b- Factors of success of FDI (economic, political, cultural, social …….). 2- customer buying behavior
a- Definition
b- Factors that affect customer buying behavior:
* 4 Ps : product, promotion, place and price
* Cultural, social, personal, psychological …..
3- How does FDI affect the customer’s buying behavior?
III. Methodology
1- Introducing research instruments ( questionnaire)
a- Purpose of the investigation
b- Data collection technique
c- Participants in the study (questionnaire to different people in shops and market areas ) d- Information analysis tool
2- Describing the questionnaire
IV. Analysis and interpretation of the research findings.
V. general conclusion and recommendations.

Introduction
As globalization is intensifying, many co mpanies around the globe are looking for business opportunities outside the borders of their home countries. Hence, the importance of exploring new market opportunities has increased in today’s society. As a result Foreign Direct Investments (FDIs) may be regarded as the economic manifestation of globalization. As growing in size (FDIs) have developed in a large scale until they become part of our daily life, their presence in our life is significantly remarkable in fact they have a great impact on the economy of the host country as a whole as they affect the customer buying behavior especially because those international corporations use different ways to affect the purchase decision of the consumer. Among those tools we may mention the 4 Ps (Product, Price, Place, and Promotion) with some other social, psychological, cultural and personal elements. So all those techniques are threatening local firms and turning on the view...
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