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Ford Strategic Audit

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  • April 29, 2012
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Table of Contents

I. Executive Summary………………………………………………………………...…3 II. Introduction…………………………………………………………………………...4 A. History………………………………………………………………………………...6 B. Current Organizational Challenge…………………………………………………….7 III. Strategy Formulation………………………………………………………………….8 A. Mission Statement…………………………………………………………………….8 B. Vision Statement………………………………………………………………………8 C. Current Situation………………………………………………………………………9 1. External Analysis……………………………………………………………...9 a. Opportunities…………………………………………………………..9 b. Threats…………………….10

c. The Competition…………
d. Economic Impact
e. Social-Cultural-Demographic Factors
f. Political-Legal-Governmental Forces
g. Environmental Influences
h. Technological Changes
i. Trends
2. Internal Analysis
a. Strengths
b. Weaknesses
c. Board of Directors
d. Corporate Officers
e. Executives, Management, and Supervision
f. Corporate Culture and Structure
g. Distinctive Competencies
h. Competitive Advantage
i. Operations
j. Marketing
k. Human Resources
l. Finance and Accounting
m. Research and Development
3. Financial Analysis of the Organization’s “Current Situation” D. Long-Term Objectives
E. Analysis of Strategic Alternatives
1. EFE Matrix
2. Competitive Profile Matrix
3. IFE Matrix
4. SWOT Matrix
5. SPACE Matrix
6. BCG Matrix
7. I-E Matrix
8. Grand Strategy Matrix
9. Quantitative Strategic Planning Matrix (QSPM)
F. Strategy Recommendation
IV. Strategy Implementation
A. Annual Objectives
B. Supporting Programs
C. Contingency Plans
V. Strategy Evaluation and Control
VI. Conclusion

Executive Summary
Ford Motor Company (Ford) is one of the largest automotive manufacturers in the world. It manufactures and distributes automobiles across six continents. The company's automotive vehicle brands include Ford, Lincoln, Mercury and Volvo. The company...