Ford Motors

Topics: Ford Motor Company, Henry Ford, Automotive industry Pages: 9 (2820 words) Published: April 1, 2013
Table of Contents |
Introduction To Ford Motor |
Ford Advertising |
SWOT analysis |
PESTEL analysis |
Recommendation |
References |

Introduction of Ford Motor Company

Ford Motor Company is an American automaker and the world’s third largest automaker based on worldwide vehicle sales. Based in Dearborn, Michigan the automaker was found by Henry Ford, and incorporated on June 16, 1903. Ford Motor Company would go on to become one of the largest and most profitable companies in the world, harry Ford was also one of the few to survive the Great Depression. The largest family controlled company in the world the Ford Motor Company has been in continuous family control for over 100 years. Ford new encompasses two brands, Ford once owned 5 other luxury brands they were Volvo, Land rover, jaguar, Aston Martin and mercury. But over time those brands were sold to other company’s and Mercury was discontinued.

Henry Ford: (July 30, 1863-April &, 19470) was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production. Although Ford did not invent the automobile, he developed and manufactured the first automobile that many middle class Americans could afford to buy. His introduction of the Model T automobile revolutionized transportation and American industry. As owner of the Ford Motor Company, he became one of the richest and best-known people in the world. He is credited with "Fordism”: mass production of inexpensive goods coupled with high wages for workers. Ford had a global vision, with consumerism as the key to peace. His intense commitment to systematically lowering costs resulted in many technical and business innovations, including a franchize system that put dealerships throughout most of North America and in major cities on six continents. Ford left most of his vast wealth to the Ford foundation but arranged for his family to control the company permanently. Ford was also widely known for his pacifism during the first years of world war1, but also for being the publisher of antisemetic texts such as the book

The founding of Ford Motor Company

Henry Ford's initial foray into automobile manufacturing was the Detroit Automobile Company, founded in 1899. The company floundered, and in 1901 was reorganized as the Henry Ford company. In March 1902, after falling out with his financial backers, Ford left the company with the rights to his name and 900 Dollars. Henry Ford himself turned to an acquaintance, coal dealer Alexander Y. Malcomson, to help finance another automobile company. Malcomson put up the money to start the partnership "Ford and Malcomson" and the pair designed a car and began ordering parts. However, by February 1903, Ford and Malcomson had gone through more money than expected, and the manufacturing firm of John and Horace Dodge, who had made parts for Ford and Malcomson, was demanding payment.Malcomson, constrained by his coal business demands, turned to his uncle john S. Gray the president of the German-American Savings Bank and a good friend. Malcomson proposed incorporating Ford and Malcomson to bring in new investors, and wanted Gray to join the company, thinking that Gray's name would attract other investors. Gray was not interested at first, but Malcomson promised he could withdraw his share at any time, so Gray reluctantly agreed. On the strength of Gray's name, Malcomson recruited other business acquaintances to invest, including local merchants Albert Strelow and Vernon Fry, lawyers John Anderson and Horace Rackham , Charles T. Bennett of the Daisy Air Rifle Company, and his own clerk James Couzens. Malcomson also convinced the Dodges to accept stock in lieu of payment.

Ford advertising:

Get all the joy out of the june, 1925

The earliest advertisement poster that I found on Ford dates back to 1925 and believe it or not it was aiming at attracting...
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