Ford Motor Company Portfolio Management Plan

Topics: Project management, Management, Ford Motor Company Pages: 8 (3003 words) Published: March 17, 2013
Ford Motor Company Portfolio Management Plan
PROJ587 Advanced Program Management
Professor Janet Durgin
Prepared by Jennifer Mitchell
February 23, 2013

Table of Contents

Strategic Plan3
Strategic Capacity Plan4
Portfolio Management Process5
Portfolio Management Process Flow Chart7
Project Selection7
Program Management Plan8
TGW Trend Chart9
Area/Sources of Conflict10
Change Management Plan10
Resource Utilization Plan12

Ford Motor Company is considered a global automotive industry leader. Ford was able to reinvent themselves to be able to stay ahead of the economic downturns. Ford has continually improved their overall profit and recently started paying dividends again. A good portfolio management plan makes all of this possible. We are going to talk about Ford’s strategic plan, strategic capacity plan, the portfolio management process, project selection, program management plan, areas/sources of conflict, change management plan and finally resource utilization plan. First we are going to talk about Ford’s strategic plan and their ONE Ford Plan that has helped them get to where they are today. Strategic Plan

A good strategic plan is important to being successful in any organization. Ford Motor Company went through some years of struggle before they decided to do an overhaul of their strategy. Ford Motor Company’s was able to do this through their “ONE” Ford plan. The ONE Ford plan is a four point business plan that consists of the following: aggressively restructure to operate profitably at the current demand and changing model mix, accelerate development of new products our customers want and value, finance our plan and improve our balance sheet, and work together effectively as one team (Ford, 2011). The goal with the ONE Ford plan is create a company with a profitable growth and output such as great products, a strong business, and a better world (Ford, 2011). Ford Motor Company’s ONE Ford Plan is about more than just becoming financially successful it is also about being One Team who is dedicated to One Plan all working towards One Goal (Ford Motor Company Business Plan, 2008). The implementation of this plan enables Ford to realize that change was needed instantly and what areas needed change as well. They began to put their primary focus on Ford rather than the other brands that were in their portfolio such as, Aston Martin and Jaguar. The other brands were taking too much of their focus on the Ford Blue Oval brand which is what Ford based themselves on originally (Ford Motor Company Business Plan, 2008). As a result they sold the majority of the other brands in their portfolio which has allowed them to put the focus back where it is needed. The One Team part of the One Ford Plan involves their employees and the ability to create an open and honest work environment. Making it a place where people want to work and involving employees in decisions and the data that makes Ford successful. Ford Motor Company is not only concerned about making a better profit but by also being more “green” and making the customer experience even better. Ford is focused on having options for their customers so that they will be able to choose the vehicle that best fits their needs. They are also expanding into new markets, including countries outside the United States, which will increase their sales significantly throughout the next few years. The overall ONE Ford Plan has made a significant difference in the way Ford runs and the amount of success that is available to them in the coming years. Strategic Capacity Plan

Strategic capacity planning is a very important part of a business. As stated in an article from Management Study Guide (Capacity Planning, n.d.), “the ultimate goal of capacity planning is to be able to meet current and future level of requirements with the least amount of waste in the process”. Ford recently implemented a new...
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