Ford Motor Company: Options for a Successful Future

Topics: Goal, Ford Motor Company, Station wagon Pages: 3 (995 words) Published: May 25, 2011
HEWLETT-PACKARD: Options for a Successful Future

The future of Ford Motor Company and its ability to remain at the top of the automotive industry requires the company to focus on products, resources, planning, and implementation. Decisions must be made relative to product lines, sales. and re-directing the organization’s resources for future success. In order to do so, four options have been recognized and the company must determine which options are best suited to move the company in a positive direction. Discuss at least three criteria the company should use to decide which of the four listed options is best and the reasons why each criterion should be used. Ford Motor Company has the option to close down older plants in an effort to realign production and sales. The criteria identified in order to determine if this option is in Ford’s best interest include: What will be the total cost to the company to buy out employees, close plants and the political ramifications of this decision? What are future trends? What is the differential between production and sales? The second option for Ford Motor Company to determine is whether to produce only smaller cars, eliminating or sharply reducing the SUV and truck lines. In order to determine the validity of this option, the company would need to evaluate the following: Can fuel economy be realized in these particular vehicle lines without significant cost being passed on to the consumer? Will there be a continuing market for SUVs? How will reducing or eliminating truck lines affect overall sales? Option number three requires reducing the North American presence and focusing more on international markets where Ford has been very successful. The determining criteria for this option includes: What is the sustainability of the Ford brand in the international market? How will reducing or removing North American presence affect the overall brand? Can reducing North American...
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