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Topics: Sustainability, Ecological economics, Sustainable development Pages: 19 (3693 words) Published: September 10, 2014
COLOURFUL
CORPORATION
Can there be prosperity without growth?
PRIYANKA MAHAJAN
STUDENT NO. 3423936

WORD COUNT: 3696

Table of Contents
COLOURFUL CORPORATION ................................................................................................... 1 1. EXECUTIVE SUMMARY .............................................................................................................................. 1 2. AIM ................................................................................................................................................................... 3 3. INTRODUCTION ........................................................................................................................................... 5 4. FACTORS/ ISSUES ...................................................................................................................................... 6 5. CONCLUSIONS........................................................................................................................................... 13 6. RECOMMENDATIONS .............................................................................................................................. 14

COLOURFUL CORPORATION

ii

PRIYANKA MAHAJAN
3423936

COLOURFUL CORPORATION
Can there be prosperity without growth?

1. EXECUTIVE SUMMARY
Economics is a science where for every theory there is another theory that contradicts it. Economics is all about the study of production and consumption of goods and services and how the allocation of resources takes place in order to meet human welfare needs. Sustainability is generally defined as meeting the needs of present without compromising the needs of the future. It includes not only capital or the environmental sustainability but also constitutes social and economic capital as well. This report is about understanding how Colourful Corporation can reconcile the need to be socially and environmentally sustainable with the demands of the market based system aiming for growth and profit. There are six important World Foresight Forum themes that will be discussed in detail aiming to address the factors to be considered for a sustainable Colourful Corporation while providing the vision, strategy and their implications which are :



Ecology and Sustainability



Population and Demographics



Economy



Science and technology



Geopolitics and Security



Society and culture

COLOURFUL CORPORATION

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Some key conclusions are:


Degradation of natural basis of human life, the high number of people struggling for basic living standards and the resulting threats to peace and security.



Innovative concepts like Brand valuation, going Green and adding value for economic sustainability.



Addressing global challenges such as climate change for sustainability.



Population balance and population ageing as an effect on economic sustainability.

Key recommendations are:


Ecologically sustainable guidelines will encourage Colourful Corporation to reach optimum business performance by minimizing the manufacturing cost, enhancing company’s image and attracting new customers by promoting innovative ideas.



The creation of new organizational procedures such as ecological sustainability guidelines that can be used in manufacturing industry to mitigate risk and improve business growth and also the returns.



Recognize that the numbers and characteristics are the heart of sustainable development challenges and of their solutions.



Facilitate the inevitable trend of increasing urbanization in ways that ensure vulnerabilities are under control.



Design and establish cultural policies or review existing ones in such a way that they become one of the key components of endogenous and sustainable development.



Invest in people’s education and health including reproductive health to slow population...
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