Forces of Retail Banking Industry

Only available on StudyMode
  • Download(s) : 427
  • Published : May 9, 2013
Open Document
Text Preview
INTERNAL MARKETING
Introduction
Marketing is a process that occurs with in a company or organizational where by the functional process aligns, motivates and empowers employees at all management levels to deliver a satisfying customer experience. Strategic Internal marketing is orienting a motivating custorm conduct provide customer satisfaction Relationship between internal marketing and human resources management. The important role of internal marketing is to breed effective human resources, which imply internal marketing and human resource management are closely related to each other. Some relevant aspects of human resource management practices in achieving employees commitment, job satisfaction and trust are related to success of internal marketing its is important to note that for demonstrating the important linkage between internal marketing and human resources management the relationship between human resource management and internal marketing elements should be understand and consider job analysis, recruitment, performance management, comperisation,training and development and labor- management relations can be named as the most important functions of human resource managers in organization, which will facilitate the understanding of the link between human recourse management internal marketing as follows; For organization, to achieve competitive advantages, they must identify their human resource needs. They must evaluate past trends, their current situation and meet the future need of their human resource. The following are objectives of internal marketing

* Increasing employee involvement with the organizations
* Increasing employee motivation
* Increasing employee commitment with the organization
* Increase job satisfaction
* Increase the effort that the employee is willing to do for the organizations

The organization use internal marketing activities to improve employee’s effort, commitment, involvement and job...
tracking img