This paper examined the cultural differences in society and the serious consequences that happen when one society interprets a symbol to mean one thing and another society interprets the same symbol as meaning something totally different. John Carlson of Footwear International must be on the offensive and let the public know about this innocent mishap, he must admit that his company had made a mistake and then explain how Footwear International intends on correcting the problem.
Footwear International is a multinational manufacturer and marketer of footwear with 83 companies in 70 countries with one of these locations is in Bangladesh, where John Carlson is the managing director. Bangladesh has had a turbulent history in the 20th century and over 85% of the population is Moslem (Thomas, 2003). An article in the Meillat, a newspaper with pro Libyan preferences, made reference to the design of the insole of a sandal included the Arabic spelling of the word “Allah” and since this design was on the insole of the sandal and next to the foot it is a sign of great disrespect to Moslems. The article also stated Footwear International was owned and operated by a Jewish family and was linked in the shootings of people in Palestine by Jews. This incident seemed to be escalating rapidly as youth groups began calling for demonstrations against Footwear, a lawyer had filed charges under the criminal code that forbade deliberate and malicious acts intended to outrage feelings of any class by insulting its religion or religious believers. To make matters worse the prime minister had voiced his concerns in the matter as well. Public opinion towards Footwear International has now turned negative due to the erroneous claims published in the Melliat. The newspaper had stated that Footwear was under Jewish ownership which is untrue as the family that owned Footwear International was Christian. The design on the insole of the sandal was based on...
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