Footfall Management

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  • Published : April 6, 2010
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CERTIFICATE

This is to certify that the project title “foot fall in mall ” has been accomplished by Mr.Niraj kumar, Mr. Sushil kumar, Mr. Nagender kumar, Ms Rajni, Ms. Neha Arora under my guidance and supervision. They have submitted in the partial fulfillment of requirement of PGDM from This DELHI SCHOOL OF PROFESSIONAL STUDIES AND RESEARCH, DELHI work as not been submitted anywhere else for the award of degree. All source of information have been dully mentioned.

(Ms. Noopur Aggarwal)

SUPERVISIOR

DELHI SCHOOL OF PROFESSIONAL STUDIES AND RESEARCH, DELHI -110085

CONTENTS

Chapter-1

Meaning Of Footfall

➢ Meaning of footfall

➢ Objectives of study

➢ Limitation to study

Chapter-2

Techniques to measure footfall

➢ Camera traffing monitioring

➢ Electronic footfall monitioring

➢ Automated counting

➢ Manual counting

Chapter -3 An Glimpseof Shoppers Stop

➢ Introduction of shoppers stop

➢ Features of shoppers stop(rajouri)

➢ Structure of mall

➢ Parking system

➢ Visitior’s information

Chapter-4

Research Methodology

➢ Type of research

➢ Research approach

➢ Sampling design

➢ Collection of data

Chapter-5

Finding And Conclusions

Opinions

Questionnaire

References

Chapter-1

FOOTFALL

Defination-Objective Of Study,Limitation to Study

Meaning of footfall

Footfall, is a measurement of the number of people entering a shop or other public space. The number of people are visiting a shop or mall in a day,that much will be understood the footfall for that day.If 15000 people are visiting a mall in one week, it means footfall for the week is 15000 for the week.footfall is an important indicator of how successfully a company’s marketing,brand and format are bring people into its shop.

In europeon culture footfall is known as padestrian counting.

OBJECTIVE OF RESEARCH ON FOOTFALL

➢ To know the importance of footfall measurement in modern scenario

This research study will help to throw light on importance of footfall measurement. To know the causes, organization’s interest in knowing the footfall

➢ To know the impact on marketing initiatives

Footfall affect the a marketing head to decide some new events should be organized or not. The effect of footfall effect a manager to what extent

➢ To know how we can understand customer behavior pattern

Footfall is really a measureable scale in understanding the behavior of customer. This study will tell us.

➢ To know how footfall effect on decision of heads of mall

Limitations to study

• No leave is provided to visit the mall. All the data collection, survey are done during our study.

• Without having Identity cards it was very difficult to contact with any superior authority

• Manager were not ready to tell about the security aids and system.

• They feared their ideas will be copied by other competitor.

ADVANTAGES OF MEASURING FOOTFALL FOR A MALL

➢ Provide an indication of customer behaviour patterns

➢ Assess the impact of marketing initiatives

➢ Tailor staff levels according to customer demand, rather than to service supply.

➢ Empower businesses to better target their marketing efforts

➢ To check the efficiency of staff

Chapter-2

Techniques to measure footfall

1. CAMERA TRAFFING MONITORING

The cameras do the traffic monitoring themselves; it isn't a question of simply recording video footage and manual operators counting the numbers of people! The cameras are able to count people by making comparisons between a discreet image that changes rapidly over time, and the stationary background. The...
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