Sports Business Group February 2012
The top 20 Money League clubs generated combined revenues of €4.4 billion in 2010/11, over a quarter of the European football market
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Welcome How we did it Ups and downs The Deloitte Football Money League positions 1-10 A new chapter The Deloitte Football Money League positions 11-20 Around the world in 90 minutes
Edited by Dan Jones Sub-editor Austin Houlihan Authors Richard Battle, Tim Bridge, Adam Bull, Chris Hanson, Richard Taylor and Alexander Thorpe Sports Business Group at Deloitte PO Box 500, 2 Hardman Street, Manchester, UK M60 2AT Telephone: +44 (0)161 455 8787 E-mail: firstname.lastname@example.org www.deloitte.co.uk/sportsbusinessgroup
Football Money League 2012 Sports Business Group
Welcome to the 15th edition of the Deloitte Football Money League, in which we profile the highest earning clubs in the world’s most popular sport. Published nine months after the end of the 2010/11 season, the Money League is the most contemporary and reliable analysis of clubs’ relative financial performance. Whilst there are a number of non-financial methods that can be used to determine a clubs’ relative size – including measures of attendance, fanbase, broadcast audience, or on-pitch success – we focus on clubs’ ability to generate revenue from day to day football operations. We therefore rank clubs based on the money coming in. We do not consider a club’s budget for outgoings, what someone might pay to buy or invest in a club or owner wealth.
The huge fan interest in both domestic and international markets underpin the brand strength of football’s very top clubs and means there is limited movement in positions at the top of the Money League. For the fourth successive year, the clubs comprising the top six remain the same with no movement amongst these six for the last three years.
El clásico Real Madrid top the Money League for the seventh successive year with an impressive €41m (9%) revenue growth to €480m in 2010/11. One more year in top position will match the dominance of Manchester United during the first eight years of the Money League. A phenomenal achievement. FC Barcelona retain second place, maintaining a Spanish one-two for the third successive year, with a €53m (13%) growth driving revenues beyond €450m. Nonetheless they remain €29m behind their arch rivals. The full impact of Barca’s shirt sponsorship deal with the Qatar Foundation worth an average of €30m a season and US$5m (€3.5m) prize money gained from winning the FIFA Club World Cup will boost the club’s revenue in 2011/12. This may allow it to narrow, or even bridge, the gap to Real. However, relative on-pitch performance particularly in the Champions League, may determine next year’s top two Money League placings. In any case, both clubs are closing in on revenues of €500m and are likely to pass this threshold within the next few years. Each club’s annual revenues have grown by almost €200m compared with five years before, a remarkable achievement.
Strength in numbers The top 20 clubs generated combined revenues of over €4.4 billion in 2010/11, which is the focus of this edition, a 3% increase on the previous year. This represents over a quarter of the total revenues of the European football market. Continued growth in revenues of the top 20 emphasises the strength of football’s top clubs in these tough economic times. Whilst clubs have undoubtedly had to adjust their approach in certain areas, the large and loyal supporter bases, ability to drive strong broadcast audiences and continuing attraction to corporate partners has made them relatively resistant to the economic downturn. Whilst, in their home currency, seven of the top 20 clubs experienced a drop in revenue, this was mostly due to less successful on-pitch performance, particularly in European competition, and the resulting decreases in...