Food Seasoning Report
Food Seasoning Market in Nigeria
A ValueFronteira Market Analysis
Information | Solutions | Value-added
42, Olowu Street, Off Toyin, Ikeja – Lagos
Website: www.valuefronteira.com
Email: fronteira@valuefronteira.com
Tel: +234-(1)9504781, 9504782, 234-8033148722
Background Food seasoning is very key to cooking among many Nigerians. Before the introduction of food seasonings in cubes and powder, there had been other local seasonings the most popular of which is the locus beans known as Ogiri, Dawadawa, and Iru among the Igbos, Hausas, and Yorubas of Nigeria respectively. After thirty-five years of first introducing branded food seasoning in Nigeria, the potentials of the market has maintained a continuous growth such that it has attracted brands of seasonings produced in and outside of Nigeria. Today, there are several brands of food seasonings readily available in the open market, in-street shops, and supermarkets. Essentially, because of the early introduction of the Maggi brand into the Nigerian market thirtyfive years ago, the name Maggi has become a generic name for seasoning products in the market. It is therefore not strange to hear most Nigerians asking for “Maggi” when the actual understanding is to buy a brand of food seasoning and not necessarily the Maggi brand. At this point however, further clarification is often needed to identify the particular brand that is wanted. Current Market Event Today, the numerous varieties of food seasonings have affected the expectations of food taste and this has resulted into a huge market creating room for new entrants. At present, some of the brands in the market include: Maggi, Knorr, Royco, Doyin, Jumbo, Suppy which are in cubes; Onga, Benny—the powered seasoning or the Monosodium Glutamates (MSGs): A-one, Vedan, Aji-no-moto, Sasa, and Tasty king majority of which are off the market. Consequently, the presence of numerous brands have instigated a big market competition such that brands largely depend on creation of
A ValueFronteira Market Analysis
Information | Solutions | Value-added
42, Olowu Street, Off Toyin, Ikeja – Lagos
Website: www.valuefronteira.com
Email: fronteira@valuefronteira.com
Tel: +234-(1)9504781, 9504782, 234-8033148722
Background Food seasoning is very key to cooking among many Nigerians. Before the introduction of food seasonings in cubes and powder, there had been other local seasonings the most popular of which is the locus beans known as Ogiri, Dawadawa, and Iru among the Igbos, Hausas, and Yorubas of Nigeria respectively. After thirty-five years of first introducing branded food seasoning in Nigeria, the potentials of the market has maintained a continuous growth such that it has attracted brands of seasonings produced in and outside of Nigeria. Today, there are several brands of food seasonings readily available in the open market, in-street shops, and supermarkets. Essentially, because of the early introduction of the Maggi brand into the Nigerian market thirtyfive years ago, the name Maggi has become a generic name for seasoning products in the market. It is therefore not strange to hear most Nigerians asking for “Maggi” when the actual understanding is to buy a brand of food seasoning and not necessarily the Maggi brand. At this point however, further clarification is often needed to identify the particular brand that is wanted. Current Market Event Today, the numerous varieties of food seasonings have affected the expectations of food taste and this has resulted into a huge market creating room for new entrants. At present, some of the brands in the market include: Maggi, Knorr, Royco, Doyin, Jumbo, Suppy which are in cubes; Onga, Benny—the powered seasoning or the Monosodium Glutamates (MSGs): A-one, Vedan, Aji-no-moto, Sasa, and Tasty king majority of which are off the market. Consequently, the presence of numerous brands have instigated a big market competition such that brands largely depend on creation of