Food Cart Local Study

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  • Topic: Street food, Street culture, Fast food
  • Pages : 15 (3740 words )
  • Download(s) : 906
  • Published : March 11, 2013
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A Study on the Effects of Modern Food Cart
Business in the Business Operation of Traditional Vendor

A Thesis Proposal
Presented to the Faculty of the
College of Business Administration
Adamson University

In Partial Fulfillment
Of the Requirements for the Degree of
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MAJOR IN MARKETING MANAGEMENT

Presented by:

Veronica Kris M. Mendija
Val N. Romulo

March 2013

TABLE OF CONTENTS

Chapter

1 The Problem and Its Background

Introduction2
Organizational Background5
Statement of the Problem7
Hypothesis7
Social Context8
Need for project8
Significance of the Study8
Scope and Delimitation9

2 Theoretical Framework

Review of Related Literature and Studies 10 Relevance of the Study 14
Conceptual Paradigm 15
Conceptual Framework 16
Definition of Terms 16

3 Methodology

Research Design 18
Participants of the Study 19 Ethical Considerations 19 Sampling Technique 20 Research Locale 20 Research Instruments and Techniques 21 Data Gathering Procedures 21 Statistical Tools 21 Timeline 25

Appendixes

References
Questioner
Chapter 1

THE PROBLEM AND ITS BACKGROUND

Introduction
Of all the five senses, the sense of taste has a distinguished value because it is the sense with which we enjoy food regardless if it is traditional or just your normal fast food fare. The food business has always gained more ground than other types of businesses simply because it addresses a basic human need – food. There are many ways for setting up a food business, including but not limited to, as part of a hotel, as its own separate restaurant, roving food trucks, and of course the ever popular food carts. The difference between food trucks and food carts is that they are fixed and unlike food trucks, food carts needs to be move by some means. Modern food cart is a mobile kitchen that is set up on the street to facilitate the sale and marketing of street food to people from the local pedestrian traffic.  Food carts are often found in large cities throughout the world and can be found selling food of just about any variety. Food carts come in two basic styles. One allows the vendor to sit or stand inside and serve food through a window. Another uses all of the room inside the cart for storage and to house the cooking machinery, usually some type of grilling surface. The cart style is determined principally by the type of food served at the cart. On the other hand, street vendor is broadly defined as a person who offers goods or services for sale to the public without having a permanent built up structure but with a temporary static structure or mobile stall (or head load). Street vendors may be stationary by occupying space on the pavements or other public/private areas, or may be mobile in the sense that they move from place to place carrying their wares on push carts or in cycles or baskets on their heads, or may sell their wares in moving bus  etc. In this policy document, the term urban vendor is inclusive of both traders and service providers, stationary as well as mobile vendors and incorporates all other local/region specific terms used to describe them, such as,...
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