Food and Industry

Topics: Food, Power, Nando's Pages: 21 (4410 words) Published: November 10, 2010

1.Company Introduction and History8

1.1Vision Statement12
1.1.1Nando’s Vision Statement12
1.1.2Recommended Vision Statement12
1.2Mission Statement12
1.2.1Nando’s Mission Statement12
1.2.2Recommended Mission Statement12

2.Macro-environmental Analysis and Industry Attractiveness14

2.1Porter’s Five Forces14
2.2Overall Macro-Environmental Pest Factors21
2.3Key Driving Forces Affecting the Industry22
2.4External Factor Evaluation (EFE)23

3.Company and Competitor Analysis25

3.1Competitive Profile Matrix (CPM)25

4.Micro-Environmental Analysis and Internal Company Resources26

4.1Core Competencies26
4.2Value Chain27
4.3Strategic Cost Management Process30
4.4Internal Factor Evaluation (IFE)33

5.Strategic Analysis and Recommendations34

5.1Generic Strategy34
5.2Input/Matching/Decision Model36
5.2.2SPACE Matrix38
5.2.3Internal External (IE) Matrix39
5.2.4Grand Strategy Matrix39
5.2.5Matrix Analysis and SWOT Summary40

6.Strategy Implementation43

6.1Components of Strategy Implementation43
6.2Balance Business Scorecard46

7.Diagnostic Survey of Primary and Secondary Management Practices49

8.Making 4 + 2 Work for Nando’s52


1 Nando’s Vision Statement

'Our vision is to create a successful global brand that can rival the really big brands of the world'

2 Recommended Vision Statement


2 Mission Statement

1 Nando’s Mission Statement

‘Devoted to people with an appetite for life, people who love to laugh and live to eat. At Nando's we believe in our flame-grilled Peri-Peri Chicken, we believe it's the best in the world. Taste the unique flavor and fire of our Peri-Peri chicken and we are sure you will agree’

2 Recommended Mission Statement

A mission statement is often the most visible and public part of the strategic management process, it is important that it includes all of these essential components:

1. Customers
2. Products or services
3. Markets
4. Technology
5. Concern for survival, growth and profitability
6. Philosophy
7. Self-concept
8. Concern for public image
9. Concern for employees

Nando’s mission statement consisted of only 2 components namely: customers and products and services. Therefore the recommended mission statement can be as follows:


Macro-environmental Analysis and Industry Attractiveness

1 Porter’s Five Forces

Applying Porter’s five forces Template to the Restaurant Industry allows us to analyze the attractiveness in terms of profitability of the industry.

|A |Threat of New Entrants |Yes |~ |No | | | |(+) | |(–) | | |Do large firms have a cost or performance advantage in your segment of the industry? |[pic] | | | | |Are there any proprietary product differences in your industry? |[pic] | | | | |Are there any established brand identities in your industry? |[pic] | | | | |Do your customers incur any significant costs in switching suppliers? | | |[pic] | | |Is a lot of capital needed to enter your industry? | |[pic] | | | |Is serviceable used equipment expensive? | | |[pic] | | |Does the newcomer to your industry face difficulty in accessing distribution channels? | |...
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