Fmcg Sector

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REPORT ON BENCHMARKING OF FMCG INDUSTRIES IN INDIA
BY: SHASHANK CHAUHAN

TABLE OF CONTENTS CONTENT PAGE NUMBER

1. Acknowledgements ………………………………………………02 2. Declaration……………………………………………………......03 3. Introduction……………………………………………………….05 4. Executive Summary………………………………………………06 5. Industry analysis………………………………………………….07 6. About industry……………………………………………………08 7. Structural analysis of Indian FMCG industry………………….. 08-09 8. Distinguish feature of Indian FMCG business…………………...09 9. Analysis of marketing and distribution of Indian FMCG……….09-10 10. Reason for competition of Indian FMCG………………………...10 11. Company Analysis………………………………………………..11 12. Company profile (Cadbury India Ltd.)…………………………...12-13 13. Company profile( Johnson & Johnson India Ltd…………………14 14. Company profile (Nestle India Ltd.)……………………………...15-17 15. Comparison of sales of Cadbury India Ltd……………………….17 16. Comparison of net profit of Cadbury India Ltd…………………..18 17. Comparison of sales of Johnson………………………………….18 18. Comparison of Net profit of Johnson India Ltd…………………19 19. Comparison of sales of Nestle India Ltd………………………….19 20. Comparison of Net Profit of Nestle India Ltd…………………… 20 21. Comparison of sales of three industry……………………………..20 22. Comparison of net profit of three industry………………………..21 23. Comparison of yearly growth of three company………………... 21 24. Comparison of profit increased of three company………………..22 25. Research Methodology…………………………………………... 23 26. Data Analysis………………………………………………………24-33 27. Opportunity analysis……………………………………………... 30-31 28. Analysis of internal supply chain efficiency……………………… 32 2

29. Analysis of internal supply chain working capital productivity……33 30. Conclusion----------------------------------------------------------------- 34 31. Recommendation---------------------------------------------------------- 34 32. Reference------------------------------------------------------------------- 34

3. INTRODUCTION

This project is about finding the Issues, Constraints, Relevant alternatives, develop an implementation plan & mapping Supply Chain and doing benchmarking of three various companies. This project is done mainly for academic purpose in the subject of Supply Chain Management for the course of PGDSCOM (08-10). At the macro level, Indian economy is poised to remained buoyant and grow at more than 7%.The economic growth would impact large proportions of the population thus leading to more money and the hands of the consumer. Changes in demographic composition of the population and thus the market would also continue to impact the FMCG industry.

Recent survey conducted by a leading business weekly, approximately 47 percent of India’s 1+billion people wear under the age of 20, and teenagers among them numbered about 160 million. Together, they wielded INR 14000 Cr worth of discretionary income, and their families spent an additional INR 18500 Cr on them every year, by 2015, Indians under 20 are estimated t make up 55% of the population- and wield proportionately higher spending power. Means, companies that are able to influence and excite such consumers would be those that win in market place.

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4. EXECUTIVE SUMMARY

The accomplishment of the report mainly depends upon research methods viz. industry analysis, and internal benchmarking of supply chain management. The project was assigned to perform the analysis three company of the same industry. In this project opportunity analysis has been done with the data of holding period of the firm’s Raw material, Semi finished goods, and Finished goods. Analysis of internal supply chain efficiency has been done for the same companies. Internal supply Internal supply chain working capital productivity analysis has been done with the data of Working Capital Productivity and Inventory, Accounts receivable, and Accounts payable and reached the conclusion that only internal supply chain analysis cannot suggest the whole cost reduction we also need to analyze...
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