Fmcg Industry in India

Topics: Coca-Cola, Brand, Brand management Pages: 42 (12009 words) Published: June 11, 2011
Research Project Report (MBA043)
Session 2009-11

“Impact of global branding on FMCG products in india ”

Submitted to the Gautam Buddha Technical University for the Partial fulfillment of the requirement for the award of the degree of Master of Business Administration.

Under the Guidance of: Submitted By: Ms.Deepti Mohd Asif (Faculty) MBA 4th Sem AIM,GZB. Roll No.-0911570052

Advance Institute of Management TUT (Approved by AICTE, Min. Of HRD, Govt. of India) AFFILIATED TO U.P.TECHNICAL UNIVERSITY, LUCKNOW


To Whom It May Concern

This is to certify that the research project work titled, “Impact of global branding on FMCG product in India”has been completed by Mr. Mohd asif under the guidance of Ms. Deepti, Faculty of A.I.M., Ghaziabad. According to my best knowledge the work is original and has not been submitted anywhere else for the award of any other degree or diploma.

Ms.Deepti Mrs.Bani Dey (Faculty) (Executive Director) AIM

Campus: NH-24, Delhi-Hapur Bye Pass Road, 26th/27th Km., P.O.Adhyatmic Nagar, Ghaziabad Ph.0120 2767341City Office : II A/16, Nehru Nagar, Ghaziabad-201001. Ph. 0120-2792341, Fax 2700316 E-mail: Visit us at:



I, Mohd Asif, student of ADVANCE INSTITUTE OF MANAGEMENT, GHAZIABAD, Batch 2009-11, Hereby declares that this project report work entitled “Impact of global branding on FMCG products in India” is the out come of my own research and prepared by me and the same has not been submitted to any other university or institute for the award of any degree or diploma.

Date: (Mohd Asif) Roll no.:0911570052



My debt to those who have helped me in one way or and I am heavily indebted. I take this opportunity to thank all of them. They are too numerous to mention individually.

I wish to express my sincere regards to Ms.Deepti (Faculty, AIM), Prof. N. A. Khan (Principal,AIM) for their constant guidance & support in completion & formulation of this research project report.

I am highly obliged to all whose persons who helped directly or indirectly in successful completion of this report. From the depth of my heart and soul I am thankful to almighty God, whose blessing are always with me.
Mohd Asif Roll no. - 0911570052


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