Case: ADVERTISING RADIO FM BRAND
What is non – verbal communication? Why do you suppose that this commercial relies primarily on non – verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case? A form of message/communication in which language is not used is called non – verbal communication. Anthropologists point out that man used non – verbal means very long back before existence of linguistic symbols for communication. In general non – verbal communication is:
Less structured than verbal communication
- Spontaneous and often unplanned
- Complementary to speech
As discussed above it is unexpectedly happened between young man and gorgeous women, and so they use the non – verbal communication as below. The gorgeous women smile hopefully and waves modestly. The young man holds up bottle of wine and waves it and the lady waves back, the young man kisses the bottle and points to his watch, he makes OK sign with his thumb and forefinger, he waves again. All these above are non – verbal communications happened between young man and gorgeous women.
Would any of the non – verbal communication in this spot (ad) not work well in another culture? Based on non – verbal communication between young man and young lady, he is eagerly predicted the entry of gorgeous lady in to his apartment immediately because of her non verbal communication (signs), but it was not taken place, the gorgeous lady is continuing to dance in her own style, the situation created confusion to young man. We can say that the non verbal communication is not worked out at this spot.
The young man’s understanding from her non verbal communication is may be like this. i)
When he sees the young gorgeous lady dancing in front of window with tune of “All Right Now” the young man smiles hopefully and waves meekly. He holds up a bottle of wine and waves it, apparently inviting her over for drink. But the...
Please join StudyMode to read the full document