Section I: Executive Summary
Flower Patch Enterprise believes there is an opportunity to use technology to make it simple for customer to easily purchase custom flower arrangements, with delivery on days they determine in advance, for their loved ones. The company plans to approach its goal short term by targeting customers. Flower Patch Enterprise will differ from traditional florists by cultivating personal relationships through the use of technology and marketing, offering a gift program that makes purchasing flowers easy and delivering exceptional customer service.
The company anticipates modest first year total revenue with the opportunity to increase Year Two revenue dramatically because of Valentine's Day sales. A Study indicates that a population of 10,000 is necessary to support a traditional retail florist; therefore, it is important to point out that Flower Patch will not be a typical retail florist. In Years One to Three of Flower Patch's development, the company will not depend on retail traffic, but will instead use technology and savvy marketing programs to target ideal, repeat buyers.
Section II: Business Description
A. General description of the business
Flower Patch Enterprise is the most reliable florist in Kuala Lumpur city. We operate our business from Kuala Lumpur but you can access our shop just with a click of the mouse from the comfort of your homes and offices. We also provide online services and can deliver to any parts of Malaysia. Flower Patch Enterprise not only delivers flowers but also specialist for Hampers, Souvenir and Gifts delivery service. We believe in our quality of service and always there to provide best service to our customers and to become most reliable Florist in Malaysia. Flower Patch Enterprise is a business owned by. In Flower Patch Enterprise you will be able to find beautiful and exquisite designs of floral arrangements as well as gifts for all your friends and loved ones for all vacation. Funding for the start-up business, we secured a loan and also seek additional funds. Flower Patch Enterprise also maintain some polices to keep relationship with customer like customer relationship management software (CRM) and a simple point of sales (POS) system to track sales and collect customer information, including names, address, e-mail address and other pertinent information as birthdays and anniversaries. This information will be used to establish customer loyalty and drive revenue. We also offer a 24-hour return and exchange policy to build trust with customers and to maintain retention and loyalty. Our Flower Patch Enterprise will be open for operation Monday - Sunday and also public holidays. Hours of operation will be 10:00 a.m. - 8:00 p.m. Monday - Friday, and from 10:00 - 4:00 p.m. on Saturday and Sunday. Hours may be extended during the holidays.
B. Industry Background
Flower Patch Enterprise was launched in the early days of year 2008. The continuous support and encouragement from our valued customers has helped us to establish and expand our business all these years. We have grown from a very small outfit to quite a size able florist to date. In order to provide a more efficient service to our clients, we are operating at strategic location that is at Kuala Lumpur City. We also provide online services and can deliver to any parts of Malaysia. Flower Patch Enterprise was transformed into a successful business by. This business is an enterprise business. Funding for the start-up business, we secured a loan and also seek additional funds. We also specialist in hamper, gifts, souvenir and cards.
C. Mission and Vision
In future we pledge to give our customer an online shopping experience that will make them enjoy and have confidence with our secure payment gateway system and friendly customer service. We also continue our variety of collections to meet taste that will enhance each occasion choose while creating an ever refreshing sentiment that...
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