Floriculture Report

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Floriculture: A Sector Study

Occasional Paper No. 112

EXPORT-IMPORT BANK

OF

INDIA
EXIM BANK

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EXPORT-IMPORT BANK OF INDIA

OCCASIONAL PAPER NO. 112

FLORICULTURE: A SECTOR STUDY

EXIM Bank’s Occasional Paper Series is an attempt to disseminate the findings of research studies carried out in the Bank. The results of research studies can interest exporters, policy makers, industrialists, export promotion agencies as well as researchers. However, views expressed do not necessarily reflect those of the Bank. While reasonable care has been taken to ensure authenticity of information and data, EXIM Bank accepts no responsibility for authenticity, accuracy or completeness of such items.

© Export-Import Bank of India Published by Quest Publications March 2006

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CONTENTS

Page No. List of Tables List of Exhibits Executive Summary 1 2 3 4 5 6 7 1 2 3 4 Floriculture: An Introduction World Floriculture Trade Import Markets and Channels Profile of Select Producer Countries Indian Floriculture Industry Challenges and Strategies For Developing Floriculture Exports Conclusion Agri Export Zones Integrated Development of Commercial Floriculture Technology Mission for Integrated Development of Horticulture in North Eastern States including Sikkim Integrated Development of Horticulture in Tribal/Hilly Areas 5 7 9 21 25 39 48 57 69 78 80 83 85 90

Annexures

Project Team: Mr. S. Prahalathan, Deputy General Manager, Research and Planning Group, HO Mr. O'Neil Rane, Manager, Research and Planning Group, HO

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List of Tables
Table No. Title Pg. No. 22 23 27 29 30 31 32 34 36 50 62 63 64 67

1.1 Estimated Market Value of Floriculture in 2002 1.2 Per Capita Consumption of Floriculture Products (2002) 2.1 Top Exporting Countries (2004) of Floriculture Products in the World 2.2 Leading Exporters of Cut Flowers and Foliage in the World 2.3 Leading Exporters of Bulbs, Cuttings, and Live Plants in the World 2.4 Shares of Top Importing Countries in the World (2004) 2.5 World's High Growth Importing Markets (CAGR 2000-2004) 2.6 Leading Importers of Cut Flowers and Foliage in the World 2.7 Leading Importers of Bulbs, Cuttings, Live Plants in the World 4.1 United States Floriculture Sales (2002) 5.1 Break-up of Floriculture Exports by India 5.2 Region-wise Break-up of Floriculture Exports 5.3 Leading Importers of Indian Floriculture Products (2004-05) 5.4 List of Operational Agri Export Zones for Floriculture Development

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List of Exhibits
No. Title Pg. No. 25 26 28 29 31 33 35 39 45 46 58 58 59 59 62 63 2.1 Exports of Floriculture Products (US$ million) in the World 2.2 Share of Top Floriculture Exporters (2004) in the World 2.3 Share of Top Cut Flower Exporters (2004) in the World 2.4 Share of Country wise Exports of Bulbs, Cuttings and Live Plants in the World (2004) 2.5 Share of Top Floriculture Importers (2004) in the World 2.6 Share of Top Importers of Cut Flowers and Foliage (2004) in the World 2.7 Share of Top Importers of Bulbs, Cuttings and Live Plants (2004) in the World 3.1 The Flower Chain 3.2 Consumption Purposes 3.3 Product Life Cycle (PLC) in Own Use Segment 5.1 All India Area Under Floriculture Production 5.2 State-wise Area Under Floriculture Cultivation (2001-02) 5.3 State-wise Production of Flowers (1999-00) 5.4 Production Trend of Flowers in India 5.5 Composition of Floriculture Exports 5.6 Region-wise Export of Indian Floriculture Products

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EXECUTIVE SUMMARY

FLORICULTURE: AN INTRODUCTION
Floriculture is an activity with immense potential for generating remunerative self-employment among small and marginal farmers and earning of foreign exchange. Floriculture activity can be defined as cultivation/production and marketing of flowering and foliage plants, garden-bedding plants, cut flowers and greens under controlled conditions mainly for export. The world floriculture market is estimated to be worth...