Flipkart Report

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2012

FLIPKART
9/12/2012
REPORT ON LOGISTICS,ERP AND PAYMENT SYSTEM

Contents
Chapter One FLIPKART – INTRODUCTION3 - 1.1 E-COMMERCE3
1.2 E-COMMERCE IN INDIA5
1.3 ABOUT FLIPKART7
Chapter Two FLIPKART – PROCESSES8
2.1 INNOVATIVE SERVICES LAUNCHED BY FLIPKART8 2.2 PAYMENT GATEWAY11
2.2.1 INTRODUCTION11
2.2.2 PAYMENT OPTIONS12
2.2.3 DIFFERENT METHODS ADOPTED BY FLIPKART13 2.2.4 ONLINE PAYMENT PROCESSING SERVICES14 Chapter Three FLIPKART – LOGISTICS15 Chapter Four FLIPKART – ERP22 SOURCE OF INFORMATION30

Chapter One FLIPKART – INTRODUCTION

1.1 E-COMMERCE
 E-commerce is short for electronic commerce. It is the business over internet involving buying and selling of products/services. E-commerce makes use of payment gateways for online transactions. It requires excellent supply chain management, online transaction processing, logistics strategies and control, inventory management systems and many other automated softwares and database collection systems.

1.1.1 WEB-BASED E-COMMERCE ARCHITECTURE

1.1.2 E-COMMERCE INFRASTRUCTURE
* Information infrastructure
* Internet, LAN, WAN, routers, etc.
* Telecom cable TV, wireless, etc.
* Messaging and information distribution infrastructure. * HTML, XML, e-mail, HTTP, etc.
* Common business infrastructure
* Security, authentication, electronic payment, directories, catalogues, etc. * The Internet
* System of interconnected networks that spans the globe * Routers, TCP/IP, firewalls, network infrastructure. network protocols * The world Wide web (www)
* Part of the Internet and allows users to share information with an easy-to-use interface * Web browsers, web servers, HTTP, HTML
* Web architecture
* Client/server model
* N-tier architecture; e.g., web servers, application servers, database servers, scalability

1.1.3 THE PROCESS OF E-COMMERCE
* Attract customers
* Advertising and marketing
* Interact with customers
* Catalogue, negotiation
* Handle and manage orders
* Order capture
* Payment
* Transaction
* Fulfilment (physical good, service good, digital good) * React to Customer Enquiries
* Customer service
* Order tracking

1.2 E-COMMERCE IN INDIA
E-commerce in India is still nascent, but it is important for developing countries like India. The opportunities for E-commerce players are many due to rapid urbanisation and rising literacy rates and rapidly growing internet user population, advances in technology, growing adoption of computers, introduction of 3G and falling net access costs. The Internet and Mobile Association of India (IMAI) estimated that India's E-commerce market is growing 70% every year and 500% since 2007. Transactions In $ Millions

Segment-wise share in e-commerce market 2012

1.3 ABOUT FLIPKART
Flipkart is an India based e-commerce company which belongs to the e-tailing (electronic retailing) sector. It is head-quartered at Bangalore and it initiated its operations in 2007. Flipkart was launched by a couple of young, enthusiastic friends, Sachin Bansal and Binny Bansal, who grew up together and studied at the prestigious IIT-Delhi, as an online retailing venture with the objective of making books accessible to individuals living in the all the parts of India.  Sachin and Binny used to work for Amazon, which has a similar kind of business before quitting and opening up this new venture. Initially they used to sell just books on Flipkart and relied mainly on ‘word of mouth’...
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