Flash Sale Website - Trendyol - Swot

Topics: Strategic management, Customer service, Sales Pages: 4 (1329 words) Published: February 16, 2013
* trendyol holds inventory and it is not middleman type of business which has been highly-criticized by investors. * trendyol has good reputation and positive brand image. * trendyol has over 4 million members which means 1 out of 9 internet users in Turkey use trendyol (36 million internet users, 5th largest internet population in Europe) {2011 data} * trendyol has been raising funding from reputable investors such as KPCB and Tiger Global. * trendyol provides easy shopping experience.the website is fast and user-friendly. * there is highly positive feedback on the customer service experience (fast, responsive, friendly) compared to main competitors. * trendyol has strong relationships with manufacturer/distributor of the brands. * trendyol has some price advantage on certain fashion product groups over its close competitors. * trendyol has higher fashion product breadth compared to close competitors, markafoni&limango. * trendyol employs strong marketing functions to reach its customer base(social media utilization, SEO, blogs, email marketing,PPC..etc) * trendyol has recently launched full-price sales website called modagram which will help the company shift its business plan in the future to grow more and become profitable. * due to business model,trendyol is able to collect money once sales orders are delivered, on the other hand, it makes payments to brands with 1-2 months payment terms. * Weaknesses

* trendyol's main customer profile is female, young, high income only. * trendyol has single channel to sell its products which is online. * trendyol is lacking agile integrated business planning infrastructure and processes which causes the company not to grasp optimal product volume and mix in stock which eventually causes low stock turnovers, loss sales and costly supply chain operations. * trendyol's website design has room for improvement. (for ex. website's...
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