Flag Carrier and Vietnam Airlines

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  • Topic: Tan Son Nhat International Airport, Flag carrier, Noi Bai International Airport
  • Pages : 15 (4592 words )
  • Download(s) : 125
  • Published : July 2, 2012
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TABLE OF CONTENTS
Introduction2
The different ranges of decisions that may be taken by different managerial levels in Vietnam Airline3
Some of information and knowledge that required ensuring that the above decisions are effective5
Identify, assess, justify the source of information gathered6 Recommendations to improve decision making process………………………………………….8
The possible stakeholders (internal and external) of Vietnam Airlines9
The survey about the awareness and interests Vietnam Airlines11
Recommend for improvements in making decisions at Vietnam Airlines21
Conclusion23
References24

Introduction:

Vietnam Airlines was officially established as the country's national flag carrier. On 20th October 2002, Vietnam Airlines introduced the new logo of the Golden Lotus and corporate identity that symbolized its dramatic progress towards becoming a world-class airline. The launch represented a complete repositioning and brand strategy of Vietnam Airlines, coupled with significant improvements in its infrastructure, operations and fleet. In 2003, the airline was modernized by ordering its first own "state-of-the-art" B777 and became one of the most modern fleets in the region. Its major aircraft suppliers include Boeing, Airbus, ATR, and Fokker. Today Vietnam Airlines' network extends to 20 cities throughout the country and 40 international destinations in the USA, Europe, Australia and Asia. Thousands of ticking agents are appointed in Vietnam and overseas. In 2006, Vietnam Airlines became an official member of the International Air Transport Association (lATA). The airline is expected to reach 104 and 150 modern aircraft in 2015 and 2020, respectively.

The different ranges of decisions that may be taken by different managerial levels in Vietnam Airline.
Decisions one of the challenges for many company developers and it is very important with any operation of company. For Vietnam Airlines, it is the national flag carrier of Vietnam, is headquartered in Long Bien, Hanoi, with hubs at Noi Bai International Airport and Tan Son Nhat International Airport. And now, Vietnam Airlines' network extends to 20 cities throughout the country and 40 international destinations in the USA, Europe, Australia and Asia. To remain this position, VietNam Airlines has made every effort to set and develop a stable system of human resource, and the structure of company must to be divided into suitable levels. The decisions on a higher level in the pyramid will set the conditions under which lower level decisions are made.

Strategic level: This is the top level, it includes top directors whose decisions are very important and have extremely effects on the whole company. This decision tends to be unstructured and are made infrequently with long-term organisational planning. However, with this level it is uncertain and highly risk. For Vietnam where tourist industry has developed strongly, Vietnam Airlines should consider carefully and need to have more information from other competitors to take exact decisions. With the philosophy of Vietnam Airlines “The better meet customers' demand and expectation", Vietnam Airlines is considering significantly expanding its route map. The airline is expected arrival of the seventy aircraft and reach 104 and 150 modern aircraft for the duration of the next ten years. And VietNam Airlines hope to 2020, it can increase its revenue to US$7 billion—up from $1.86 billion in 2010—by carrying 620,000 tonnes of cargo and 35 million passengers. Tactical level: include the establishment of key initiatives to achieve the overall strategy. Decisions taken at this level are used to set medium-term goals that form stages leading to the accomplishment of the organisations strategic objectives. In this level, Manager has ensured that resources are obtained and used effectively and efficiently in the accomplishment of Vietnam Airlines’s objectives. For example, Vietnam Airlines want to...
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