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Five Guys

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STRAYER UNIVERSITY
BUS. 508; CONTEMPORARY BUSINESS

Assignment #1
Five Guys Burgers and Fries: Ingredients for Success

By
Ignatius B. Perry Sr

Presented to
Professor Lundondo Mumeka

Five Guys Burgers and Fries: Ingredients for Success
Introduction
What if you woke up one day and said I would like to make the very best hamburger there is. In your mind you said I don’t want to be like McDonald, Burger King, Wendy’s or any other hamburger maker that is out there. You decided that you didn’t want to people to have the ‘normal” experience of going to a fast food restaurant when they cam into your hamburger shop. Not only that you didn’t want your customers to be confused with tons of choices on your menu. So instead you would keep it very simple and be the most customer friendly establishment out of all burger joints there where. If this was you then you would be the owner and visionary behind the restaurant know as Five Guys. We will take a look at what set the Five Guys restaurant apart from the other fast food chains. We will look at the values of the food chain and how they are still growing strong today just like when they first started. We will look at a few of the factors that have made Five Guys so successful and it’s effect on an all ready crowded market. We will look at the company’s ethical and social practices and see how it affected its success. Factual Analysis

Five Guy’s philosophy sets apart from other fast food chains because of their ideal burgers.   “Five Guys goal is to sell the best quality burgers possible.   To sell the best burgers possible they focus on quality, service, and cleanliness”. (Five Guys 2012)   When a customer leaves Five Guys the aim is for them to really find the products and services irresistible.   The high quality food does the talking.   Another way they differ from other food chains is they don’t invest a lot into advertising.   (Five Guys 2012) points out that Five Guys’ invest in an intensive...

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