Five Guys

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The Five Guys mission statement, as simple as its menu, is aligned with the philosophy that if you're going to sell hamburgers and fries in a restaurant industry that has a lot of hamburger-french-fries business, you'd better do hamburgers and fries well than the competitors. Five Guy’s focus is not to add more items to the menu, but to serve top quality burgers and fries to keep their business booming. According to Boonze and Kutrz (2012) Murrell states “We figure our best salesman is our customer”, “treat that person right, he’ll walk out the door and sell for you” (pg. 78). This philosophy is one of the key factors that keep Five Guy’s apart from other fast-food chains. Five Guys philosophy has shown significant strength; today Five Guys has more than 1,000 stores nationwide. Five Guys is so successful because though it only sells burgers, it does that extremely well. That's why Five Guys doesn't comparison shop, says Murrell, to ensure the quality of their products is top-notch. They have many of the same vendors they did in 1986. Their fresh, made-to-order burgers and fries have been the recipe to their success. Five Guy’s does not plan on changing a formula that's worked for more than two decades, even if they could find products cheaper. The fact that Five Guy’s want to keep its originality and not venture into other markets such as chicken and fish is another method that keeps them apart from other fast-food chains. The support the Murrell’s has given to their son’s decision not to pursue college demonstrates that their priority to make sure their family succeed is significantly strong. The value of the company is to serve good food. Reflecting on his mother comment “if you can give a good haircut, make a good drink and make a good hamburger, you'll be all right in life”, modeling his mother statement keeps him motivated to succeed. Murrell was right to listen to his mother. Five Guys concentration on burgers and high quality of product and service...
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