Five Forces Model

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  • Topic: Toyota, Daihatsu, Toyota Tsusho
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TOYOTA Pakistan
Indus motor co.



Indus Motor Company (IMC) is a joint venture between the House of Habib , Toyota Motor Corporation Japan (TMC) , and Toyota Tsusho Corporation Japan (TTC) for assembling, progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 01, 1990. IMC is engaged in sole distributorship of Toyota and Daihatsu Motor Company Ltd. vehicles in Pakistan through its dealership network. The company was incorporated in Pakistan as a public limited company in December 1989 and started commercial production in May 1993. The shares of company are quoted on the stock exchanges of Pakistan. Toyota Motor Corporation and Toyota Tsusho Corporation have 25 % stake in the company equity. The majority shareholder is the House of Habib. IMC's production facilities are located at Port Bin Qasim Industrial Zone near Karachi in an area measuring over 105 acres. Indus Motor Company’s plant is the only manufacturing site in the world where both Toyota and Daihatsu brands are being manufactured. Heavy investment was made to build its production facilities based on state of art technologies. To ensure highest level of productivity world-renowned Toyota Production Systems are implemented. IMC's Product line includes 6 variants of the newly introduced Toyota Corolla, Toyota Hilux Single Cabin 4x2 and 4 versions of Daihatsu Cuore. We also have a wide range of imported vehicles.

"IMC’s Vision is to be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology". •

* The most respected.
* The most successful.
* Delighting customers.
* Wide range of products.
* The best people.
* The best technology.

Mission of Toyota is to provide safe & sound journey. Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world.


Ali S. Habib (Chairman)
K Hyodo (Vice Chairman)
Parvez Ghias (Chief Executive Officer)

Mr. Adnan Qazi (Chief Information Officer)

Muhammad Faisal (Chief Financial Officer)
Mustafa Hasan Lakhani (Company Secretary)
Mr. Salim Azhar(Director)
Mr. Salim Azhar (Director)

Mr. Y. Tsubaki (Director)

Mr. Raza Ansari (Director)

Mr. Ahson Tariq (Chief of Internal Audit)


Equity :
| Toyota Motor Corporation|
| Toyota Tsusho Corporation|
| House of Habib|
| |

Business :|
| Technology & KD Parts|  |
| Materials, Parts & Logistics Support| |
| Technology KD Parts| |
| Hilux Frame & Deck| |

OF TOYOTA Indus Motors Co.

The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E. Porter in his book, Competitive Advantage (1980). The chain consists of a series of activities that create and build value. They conclude in the total value delivered by an organization. The 'margin' depicted in the diagram is the same as added value. The organization is split into 'primary activities' and 'support activities.'

Primary Activities:

Inbound Logistics:
Here goods are received from a company's suppliers. They are stored until they are needed on the production/assembly line. Goods are moved around the organization. Toyota motors purchase their raw material from all around the world. In order to maximize their availability of raw material Toyota motors maintain good...
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