Fitness First

Topics: Gym, Health club, Marketing Pages: 3 (814 words) Published: October 28, 2010
Australian is more care about the health and body. The gym club in Australia is growing up. Fitness first is one of club in the Australia market, they have more market share in the Australia. When we planning open the new fitness club, we need to think about it fitness first company background and analysis, find out the good information and service in our new company. We need to know more about the fitness knowledge and give the customer good service. We are use fitness first basics knowledge in the first stage, but in the report can find out most fitness club problem. The problem is alarms for our company.

Fitness first research and analysis
The “fitness first” is biggest fitness club in Australia, “fitness club” is the company from UK. “Fitness First” is a franchise health club was founded in the year of 1993 by two entrepreneurs in Bournemouth in the UK. At first it was a one small health club. However, it treadles fifteen countries and has over five hundred gyms and over 1.2 million members until now. Its 500th gym was opening in Sydney in November 2006. It was expanded into Australia in the year 2000. It has increasingly grown to over 75 gyms across NSW, VIC, SA, WA and ACT just in seven years, which shows that the demand of health club is tremendous at the present society due to more attentions on healthy life style are paid by people. “Fitness First” is using the membership strategy. It’s requires people who want to join the club to sign a contract with a privacy statement as well. According to Rossell, (2008) membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Obviously, this marketing strategy which has been used by Fitness First is proper. It is suitable for the health club form. Moreover, telemarketing of “Fitness First” is strong. Telemarketers call up the members periodically to ask feedbacks, do some promotions and some...
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