Fitness First

Topics: Melanie Brown, Spice Girls, The Biggest Loser Pages: 1 (374 words) Published: February 15, 2013
Fitness first is the largest privately owned health club group in the world. It comprises 540 Fitness First clubs worldwide reaching over 1 million members in 21 countries. It was introduced into the UK in 1993 and there are 80 Fitness First clubs with over 233,000 members. In 2005, the company was acquired by BC Partners, a London-based private equity group. In Australia, Fitness First took over a number of Living Well Lady locations owned by the Hilton Group. They also bought the 11-gym Heathland chain from an administrator, and now own 93 gyms across Australia. In late 2006, Fitness First reached the milestone of 500 clubs worldwide, marked by the opening of the fourth club in Sydney, Australia. On June 1, 2012 Fitness First decided to sell off 24 of its 97 Australian clubs as part of a restructure of the UK parent company. Fitness First's clubs in Asia are usually located in Grade A commercial buildings targeting mainly the office workers. The company is behind the worldwide International Fitness Week campaign to encourage more people to find out what fitness regime works for them. The campaign uses former Spice Girl Mel B as the face of International Fitness Week. Fitness First has a range of different products and services including BodyFirst, Group Fitness Classes, Personal Training, Team Workouts, cardio machines, and operates annual New You Achievement Awards to recognise the progress of members. Fitness first is also the company behind International Fitness Week which takes place each February. Initiatives in 2009 have included the launch of Strictly Fit in conjunction with BBC Worldwide, a low impact aerobics group class open to members and non-members. Fitness first also announced that former Spice Girl Mel B will be the face of International Fitness Week in 2010. The Asian arm of Fitness First (with 71 clubs covering Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Thailand), in addition to offering the above products, has recently...
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