Fitness Equipment Market

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Fitness Equipment Market - India
April 2009

Executive Summary
Estimated worth INR XX bn in 2008; Expected to reach INR YY bn by 2012 Annual growth rate of a% Key segments : Home segment and Institutional segment Types of fitness equipments: Cardiovascular Equipment and Weight Training Equipment

Market

Drivers:

Drivers & Challenges

Indians becoming health and fitness conscious Growing demand from companies Entry of foreign fitness chains/clubs Reduction in prices and import duties Real Estate boom

Trends

Health chains enter equipment retailing market Emergence of new distribution channels Introduction of innovative products

LE P M A S

Challenges:
Lack of R&D facilities in India Lack of consumer confidence in Indian equipments Lack of good fitness trainers Lack of space in residential complexes

Competition

Market is dominated by foreign brands like A,B and C Foreign equipment brands have distribution tie ups with Indian companies A large number of importers and small players compete for a share in the Indian fitness equipment industry

FITNESS EQUIPMENT MARKET – INDIA.PPT

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•Market Overview •Drivers & Challenges •Trends •Competition •Key Developments

FITNESS EQUIPMENT MARKET – INDIA.PPT

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Fitness equipment industry has a huge growth potential as only a fraction of urban India practices workout regularly Overview
•Fitness equipment market worth INR XX bn in 2008 •Fitness equipments can be classified as – Cardiovascular Equipments: Treadmills, Stationary bicycles, Stair climbers, Rowing machines, Elliptical cross-trainers Weight Training Equipment: Weight lifting machines, barbells , various types of benches bars and racks

Market Size and Growth
INR bn
100

B a% W 2008 X Y
50

•Industry has huge growth potential as only b% of the urban Indian population regularly practices workout •Demand for fitness equipment is attracting companies from US, Australia and Europe

LE P M A S
0

Z

U

V 2007

2006

2009

2010

2011

2012

Segment share
Home segment u%

v% Institutional segment
Source: FITNESS EQUIPMENT MARKET – INDIA.PPT

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Drivers & Challenges
Challenges Drivers Indian becoming Health and Fitness Conscious Growing Demand from Companies Entry of Foreign Fitness Chains/ Clubs Reduction in Prices and Import Duties Real Estate Boom Lack of R&D Facilities in India Lack of Consumer Confidence in Indian Equipments Lack of Good Fitness Trainers Lack of Space in Residential Complexes

FITNESS EQUIPMENT MARKET – INDIA.PPT

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Key Trends

Health Chains enter Equipment Retailing Market

Trends

Introduction of Innovative Products

Emergence of New Distribution Channels

FITNESS EQUIPMENT MARKET – INDIA.PPT

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Foreign Players (1/2)
Foreign Player A B Products Tread mills, cycles, muscle trainers, Ellipticals and Rowers Home gyms, functional trainers, free weight systems, free weight machines, benches and racks, weights and dumbbells Treadmills, cross trainers, exercise bikes and various plate loaded equipment Treadmills, Elliptical Trainers, Exercise Bikes, Ascent Trainer India Strategy • It has appointed X as its marketing partner in India • A is looking for growth in Tier I and II cities in India • B has a tie-up with Y for distribution in India

C

D

LE P M A S

• X is distributing its products in India through Y • X is introducing latest technology products in India based on its expertise in biomechanics, ergonomics and physiology • Z distribute its products in India through distributor Y

E

Treadmills, elliptical cross trainers, exercise bikes, summit trainers, home gyms and racks

• X fitness has tied up Y for distribution • It has a tied up with Z to offer finance loan to consumers upto INR XX mn • It is now planning to set up x company-owned showrooms in India at an investment of INR YY mn

Source: FITNESS EQUIPMENT MARKET – INDIA.PPT

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