Findings of Fact for Case 13: Reorganizing Yahoo!
Findings of Fact for Case 13: Reorganizing Yahoo!
1.) Yahoo!’s home page was highly cluttered with a variety of links pointing internet users in a number of different directions giving them access to so many things like email, music, movies, heath, finance and more. This made Yahoo!’s original purpose of being a search engine moot as the search bar seemed more hidden than the rest of the many different things. The employees of Yahoo! felt the page was suffering “from too many cooks in the kithchen.” (Wheelen, 13-5 – 13-6) Even though Case 13: Reorganizing Yahoo! was published in 2008 and after the above statement, was Yahoo!’s strategic plan to make their website more user-friendly to generate more revenue, I find it to still be the same way today. The first thing I notice when I go to www.yahoo.com is all news stories that flash by and they are in no particular category or order. Sometimes there is celebrity news, movie news, new scientific discoveries, current events and more. There are news stories about almost anything anyone can think of whether you wanted to know about it or not. Then there are also trending searches, the same links for movies, email, music, health, finance, etc. and the search bar is located at the very top of the page. In my opinion, it is what jumps out at you the least on the page. Yahoo!’s page is still too cluttered. My recommendation for this fix is to Yahoo! visitors an option to organize the www.yahoo.com page in a way they would like to see it if they are logged in. There is a my.yahoo.com that offers a feature like this. However, often out of habit I like to go to www.yahoo.com as this is the site I remember to type in. It would be nice to have the option to hide some of the clutter on the Yahoo! home page. The news stories are a pet peeve of mine because they are about such a variety of things that it’s almost confusing to follow. I would like the option to choose the category of stories that flashes across my
1.) Yahoo!’s home page was highly cluttered with a variety of links pointing internet users in a number of different directions giving them access to so many things like email, music, movies, heath, finance and more. This made Yahoo!’s original purpose of being a search engine moot as the search bar seemed more hidden than the rest of the many different things. The employees of Yahoo! felt the page was suffering “from too many cooks in the kithchen.” (Wheelen, 13-5 – 13-6) Even though Case 13: Reorganizing Yahoo! was published in 2008 and after the above statement, was Yahoo!’s strategic plan to make their website more user-friendly to generate more revenue, I find it to still be the same way today. The first thing I notice when I go to www.yahoo.com is all news stories that flash by and they are in no particular category or order. Sometimes there is celebrity news, movie news, new scientific discoveries, current events and more. There are news stories about almost anything anyone can think of whether you wanted to know about it or not. Then there are also trending searches, the same links for movies, email, music, health, finance, etc. and the search bar is located at the very top of the page. In my opinion, it is what jumps out at you the least on the page. Yahoo!’s page is still too cluttered. My recommendation for this fix is to Yahoo! visitors an option to organize the www.yahoo.com page in a way they would like to see it if they are logged in. There is a my.yahoo.com that offers a feature like this. However, often out of habit I like to go to www.yahoo.com as this is the site I remember to type in. It would be nice to have the option to hide some of the clutter on the Yahoo! home page. The news stories are a pet peeve of mine because they are about such a variety of things that it’s almost confusing to follow. I would like the option to choose the category of stories that flashes across my
Cited: Wheelen, Thomas L., and J. David Hunger. Strategic Management and Business Policy: Toward Global Sustainability. Upper Saddle River, NJ: Pearson Prentice Hall, 2012. Print. "Yahoo! Inc." The New York Times. N.p., 13 Dec. 2012. Web. 08 Mar. 2013. <http://topics.nytimes.com/top/news/business/companies/yahoo_inc/index.html>. "Yahoo!" Yahoo! N.p., n.d. Web. 08 Mar. 2013. <http://www.yahoo.com/>.