Financial Performance Review and Objective

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A STUDY ON FINANCIAL PERFORMANCE OF MATHRUBHUMI PRINTIONG & PUBLISHING COMPANY LIMITED, CALICUT

COMPANY PROFILE

Mathrubhumi is one of the front-runners among the Malayalam newspapers. The first copy of Mathrubhumi was published on 18th of March 1923K. P. Kesava Menon, the prominent freedom fighter, as Editor and K. Madhavan Nair as Managing Director of it.In the beginning, the paper was published a week and had just one edition from Kozhikode (Calicut).Now with fourteen editions, including the ones at New Delhi, Bangalore, Chennai and Mumbai it has an impressive circulation of over one million copies. In 1932, with the launch of 'Mathrubhumi Illustrated Weekly', the company entered a new era that nurtured the careers of most titans of Malayalam literature, like G. Sankara Kurup, S. K. Pottakkad, Thakazhi Sivasankara Pillai and M.T Vasudevan Nair.

In 1940, the Mathrubhumi launched a humorous magazine,  Viswaroopam. Yugaprabhat, a bi-monthly in Hindi. These two publications are no longer in print.In 1979 the Company launched Grihalakshmi, a magazine exclusively for the women of Kerala. Chitrabhumi in 1982, a magazine catering the interests of the Malayalam movie buffs, followed it. The weekly for job prospects Thozilvartha was launched in 1992. After two years, it was the turn of Mathrubhumi Sports Masika, a monthly exclusively for the sports lovers. Balabhumi for children came out in 1996 and in 1997 the health magazine in Malayalam, Mathrubhumi ArogyaMasika happened.The company entered the world of television and telecasting with a significant production house, MBTV (Mathrubhumi Television), which has been producing Serials and Telefilms of the highest quality.Taking a step into the world of broadcasting, the group has launched FM stations in four major districts of Kerala, namely Thiruvananthapuram, Ernakulam, Thrissur and Kannur.The latest addition is Mathrubhumi Music, which is a meaningful step into the world of enchanting music.  

Today, the Mathrubhumi Group is not only a fast growing publishing house of repute but also a corporate entity in the mass communication industry, and has struck deep roots in the hearts of Malayalees wherever they are. It has also put an indelible stamp on the art and cultural horizons of Kerala with annual mega events such as 'Mathrubhumi Kalotsavam' and 'The Mathrubhumi Film Award Functions'.

STUDY
Financial statement analysis is the process of identifying the financial strength and weakness of a firm from the available accounting data and financial statement. The analysis is done by properly establishing the relationship between the items of balance sheet and profit and loss account the first task of financial analyst is to determine the information relevant to the decision under consideration from the total information contained in the financial statement. The second step is to arrange information in a way to highlight significant relationship. The final step is interpretation and drawing of inferences and conclusion. Thus financial analysis is the process of selection relating and evaluation of the accounting data/information. Financial performance is ant aspect which important influences the long-term stability, profitability and liquidity of the organization .the financial strength or weakness of a firm may be identified through ‘financial analysis ’. Financial performance analysis is done by computing financial tend percentage, financial ratios and comparative balance sheet.

OBJECTIVE
PRIMARY OBJECTIVE
1. To find the financial performance of the company.

SECONDARY OBJECTIVE

1. To study the liquidity and activity position of the company using liquidity ratios and turnover ratios respectively. 2. To find the growth and development of the company through comparative balance sheet and tend analysis. 3. To offer suitable suggestions on the basis of findings.

REVIEW

1. Environmental and Financial Performance Literature

Abstract...
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