Financial Analysis Tools and Interpretation

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CHAPTER V : ANALYSIS AND INTERPRETATION
Scale of factors for selection of pre-owned vehicles|
FACTORS| RANK 9| RANK 8| RANK 7| RANK 6| RANK 5| RANK 4| RANK 3| RANK 2| RANK 1| VALUE| Price| 1| 6| 6| 0| 15| 0| 35| 48| 180| 291|
Top Pick| 6| 2| 6| 4| 25| 30| 28| 72| 63| 236|
The year and make of your car| 0| 48| 84| 24| 75| 192| 168| 96| 63| 750| Model| 0| 2| 15| 4| 25| 60| 42| 24| 81| 253|
Dealer| 2| 8| 6| 20| 45| 30| 35| 32| 36| 214|
Fuel Efficency| 18| 27| 18| 45| 54| 45| 36| 36| 81| 360| Maintenance and repair cost| 2| 6| 18| 8| 5| 18| 56| 48| 81| 242| Design / style| 4| 6| 6| 4| 20| 0| 21| 96| 99| 256| GRAND TOTAL| 33| 105| 159| 109| 264| 375| 421| 452| 684| | FACTORS| RANK 9| RANK 8| RANK 7| RANK 6| RANK 5| RANK 4| RANK 3| RANK 2| RANK 1| Price| 3.03%| 5.71%| 3.77%| 0.00%| 5.68%| 0.00%| 8.31%| 10.62%| 26.32%| Top Pick| 18.18%| 1.90%| 3.77%| 3.67%| 9.47%| 8.00%| 6.65%| 15.93%| 9.21%| The year and make of your car| 0.00%| 45.71%| 52.83%| 22.02%| 28.41%| 51.20%| 39.90%| 21.24%| 9.21%| Model| 0.00%| 1.90%| 9.43%| 3.67%| 9.47%| 16.00%| 9.98%| 5.31%| 11.84%| Dealer| 6.06%| 7.62%| 3.77%| 18.35%| 17.05%| 8.00%| 8.31%| 7.08%| 5.26%| Fuel Efficency| 54.55%| 25.71%| 11.32%| 41.28%| 20.45%| 12.00%| 8.55%| 7.96%| 11.84%| Maintenance and repair cost| 6.06%| 5.71%| 11.32%| 7.34%| 1.89%| 4.80%| 13.30%| 10.62%| 11.84%| Design / style| 12.12%| 5.71%| 3.77%| 3.67%| 7.58%| 0.00%| 4.99%| 21.24%| 14.47%| Table 5.1 >

Shows the various factors they consider before their final selection: * The above table shows the various factors which are considered normally by a consumer in selecting the brand he wants out of which he/she can make his decision process more easier and the factors are as follows 1. Price is the top most priority .

2. Design / style is ranked 2nd out of the analysis.
3. Fuel efficiency , model & maintenance repair is ranked 3rd on an average from the users. 4. The rest factors follow with an equal weight age.
5. Dealer factor is only considered in the last after all the factors have been processed. Table 5.2 >
The Factors that are performed during the selection of pre owned vehicles and their relevance for the final decision of the pre owned vehicle. FACTORS| less than 1 hr| 1 hour - 4 hour| 4 hours +| VALUE| Reading Cars related articles| 60| 26| 7| 93|

Dealer Visits| 60| 36| 2| 98|
Talking to friends/relatives/co-workers| 30| 38| 11| 79| Browsing online for more information| 36| 34| 11| 81|
Dealer websites| 54| 24| 10| 88|
Blogs| 66| 14| 11| 91|
Used Car Store Visits| 54| 30| 7| 91|
GRAND TOTAL| 360| 202| 59|  |
FACTORS| less than 1 hr| 1 hour - 4 hour| 4 hours +|
Reading Cars related articles| 16.67%| 12.87%| 11.86%|
Dealer Visits| 16.67%| 17.82%| 3.39%|
Talking to friends/relatives/co-workers| 8.33%| 18.81%| 18.64%| Browsing online for more information| 10.00%| 16.83%| 18.64%| Dealer websites| 15.00%| 11.88%| 16.95%|
Blogs| 18.33%| 6.93%| 18.64%|
Used Car Store Visits| 15.00%| 14.85%| 11.86%|

* From the above analysis it is proved that Talking to friends / relatives/ co-workers , browsing online for more information & Blogs do play an important role in the selection of pre owned vehicles * Dealer visits does not play at all a significant role during the selection of pre owned vehicle as this factor is highly considered as time consuming. * Table 5.3 > Utility Of Activities In Finding / Locating Cars For Purchase FACTORS| ADVANTAGEOUS| DISADVANTAGEOUS| N/A| Net Preference| Net Preference %| Used Car Store Visits| 32| 1| 7| 24| 20%|

Blogs| 15| 11| 14| -10| -8%|
Dealer websites| 31| 4| 5| 22| 18%|
Browsing online for...
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