Analysis of the Business
Table of Contents
Contents Page number
Chapter One: INTRODUCTION
Topic chosen and context
Reason for choosing this topic
Reason for choosing this organization and background of organization
Objectives of report and research question.
Research and analysis Methodology
Chapter Two: INFORMATION GARTHERING
Source of information
Collection of Data
Sources of Data
Limitations of information gathering
Accounting technique and business techniques used
Limitations of accounting and business techniques used
12 Chapter Three: RESEARCH, ANSLYSIS, CONCLUSION AND RECOMMENDATIONS 3.1.
Background of organization
3.1.2. Vision, mission & core values
3.1.3 Subsidiaries of SingTel
3.2.1 Profitability ratios
3.2.2 Short-term liquidity ratios
3.2.3 Working captial efficiency ratios
3.2.4 Long-term solvency ratios
3.2.5 Investment ratio
Benchmarking- Cathay Pacific- year 2008
3.5.1. Background of M1
3.5.2. Financial comparisons
Appendix A: Consolidated Income Statement
Appendix B: Statements of Financial Position (Group)
Appendix C: Share Price of SingTel
Appendix D:Singapore GDP Growth
List of reference
Chapter One: Introduction
1.1 TOPIC CHOSEN AND ITS CONTEXT
As my research and analysis project topic chosen is the ‘Topic 8: An analysis of business and financial performance of an organization over a three–year period’, I have selected Singapore Telecommunications Limited (SingTel) to be my research organization from 1 April 2007 to 31 March 2010.
Business analysis is the discipline of identifying business needs and determining solutions to business problems. Solutions often include a systems development component, but may also consist of process improvement or organizational change or strategic planning and policy development (Wikipedia2010). It focuses on the needs of the business to achieve its corporate objectives and develop the strategy.
Financial analysis refers to the finance function of the business and examines its historical data, such as financial statements, to gain the information about the financial health of the business. And it can be used in a wide variety of ways to help managers to make their critical decisions, just as Alan S. Donnahoe wrote in his book What Every Manager Should Know about Financial Analysis. "In a very real sense, finance is the language of business. Goals are set and performance is measured in financial terms. Plants are built, equipment ordered, and new projects undertaken based on clear investment return criteria. Financial analysis is required in every such case.”
In summary, the analysis of business and financial performance reflect a clearer picture of the organization about its activities, strength, weaknesses and potential problems and also can provide more useful and wider information to the users who are interested in.
1.2 Reason for choosing the topic and the organization
This topic allows me to get deeper and better into the understanding of business and financial analysis. With the availability of annual report, I can apply my theoretical knowledge of P2 and P3 in real...
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