Financial Analysis

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Dunkin Donuts and Starbucks Dunkin Donuts and Starbucks are two of the most ubiquitous logos in the landscape of the United States . Dunkin Donuts has approximately 5 ,300 locations in 34 states across the USA while Starbucks boasts of 7 ,521 stores across the entire United States . Of course , the number of International outlets of these two companies also number in the thousands and can be found in dozens of countries across the globe . This makes Dunkin Donuts and Starbucks one of the most prominent symbols of Americana with their logos being recognized in a large part of the modern world from the Philippines to the Hague .This is especially true of Starbucks whose rapid expansion into new markets have often been the center of controversy . A Starbucks outlet inside the Forbidden City in China was closed in July 2007 after continual protests since its opening in 2000 . Protesters decried the perceived “trampling ‘ of Chinese culture by the presence of the expansive American brand . Even in the United States , the expansion of Starbucks has been the center of attention , its viral expansion being parodied in movies and television . Dunkin Donuts has been lucky enough to evade flak from its expansion operations , however more than 90 of Dunkin Donuts ‘ sales come from the US compared to 79 for Starbucks . It is undeniable that of the two , Starbucks is the more aggressive in terms of expansion not only in the US but also internationally , having opened an average of 6 stores per day in 2006 . Both stores ‘ expansion are aided by comprehensive franchising operations .While it appears that the primary product of both companies are coffee and pastries second , their approach to selling coffee is what sets the two companies apart . Dunkin Donuts has marketed itself as selling coffee for people on the go . Its slogan “America runs on Dunkin ‘ reflects this . Dunkin Donuts coffee is what people drink on the way to work ,while on the car , on the subway , Dunkin Donuts...
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