Financial analysis

DEDICATED TO MAKING A DIFFERENCE

DRIVING SUCCESS

Marketing and sustainable development

What is sustainable development?

The term sustainable development means different things to different people. But, in essence, it is concerned with meeting the needs of people today without compromising the ability of future generations to meet their own needs.
Sustainable development therefore involves:
A broad view of social, environmental and economic outcomes;

A long-term perspective, concerned with the interests and rights of future generations as well as of people today;
An inclusive approach to action, which recognises the need for all people to be involved in the decisions that affect their lives.

Integrating sustainable development in your organisation
Sustainable development is not just the responsibility of environmental specialists or communications professionals.
It requires contributions from people across all functions of an organisation.
Who is responsible Supply Chain
Management

Human Resources

Marketing

Finance

Public/Corporate
Affairs

Responsible for what

Risk Management
Product Responsibility

Employee Recruitment and Retention
Motivation
Competencies

Brands
Reputation

Fiduciary
Responsibilities
Reputation

Reputation

To whom

Management
Suppliers
Standard Setting Bodies
NGOs
Competitors

Management
Employees
Wider Business Community
Institutions
Regulators

Corporate Affairs
Market Awareness
International Agencies
Regulators
Competitors
Customers
Media
NGOs

Shareholders
Finance Directors
Management
The Market
Competitors
Investors
Shareholders
Assessment Bodies
Regulators

Management
Employees
NGOs
Advisory Panels
Competitors
Wider Business Community
Institutions
Regulators

Through what mechanisms Greater role in strategy
Audit
Training
Standards/Monitoring/
Compliance
Establishing working relationships Peer learning
Training