Financial Analysis

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Financial Analysis For Managers’ Assignment
January 2013

Submission Date: 9th March 2013

This assignment will be based on real data which can be taken primarily from the annual reports of Air Berlin and EasyJet for the 3 years ended 2011 – 2012. Full copies of the Annual Financial Reports can be accessed through their web pages.

This is an individual assignment.


Over the last decade the European airline industry has seen a marked shift in the popularity of Low Cost Carriers (LCCs). In the competitive European market, Air Berlin and EasyJet are considered two of the most successful operators. You have been hired as a consultant to the industry to analyse the financial status of these 2 LCCs and to communicate your findings in a formal written report to the Head of the Aviation Executive Committee.

Your report should focus on the profitability, efficiency, liquidity, and gearing of both LCCs and to conduct a comparative analysis. The report should include a detailed analysis and assessment of the financial performance over the three year period using ratio analysis and horizontal common size (2009 as base) and vertical common size analysis (using total assets as a base).

Your findings should be submitted in a formal report with well founded conclusions and recommendations. You should state any assumptions made
Note: You are NOT required to comment on the investment performance of the group.

Assessment Criteria (marking scheme is attached for your reference)

Please make sure you are aware of the rules regarding plagiarism. Whilst we encourage you to discuss ideas and issues with your colleagues, the final piece of work MUST BE ENTIRELY YOUR OWN.
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