Apple Inc, an American multinational company founded in 1976 is the second biggest company in the information technology industry and third largest in revenues sold for cell phone devices after Samsung and Nokia. Apple headquarters in California, US and their stocks are held in Nasdaq Stock Market. Apple is known for bringing innovative products to the market, every year millions are awaiting to see their bran new idea products and wait on lists in order to get new released IPhones. Apple has a brand reputation and investors have their eye on them daily, especially nowadays that they are seeing a decrease on stock value after 4 years of constant raise.
After reviewing Apples’ ratios and numbers, I noticed that it is not very valuable for me to compare them against all of the major competitors in the service communication and computer services industry (technology) since Apple’s numbers have in my opinion, nothing to envy Samsungs or Dell’s (in terms of profitability ratios, efficiency and value -Exh. III -IV). By comparing them, I believe its better to judge apple against themselves in history since their stock continues to decrease and news are overwhelming in comments about Iphone 5 main competitor the Samsungs Galaxy S3 which has sold over 18million items against the 16.2 Iphones sold in a period of three months. Samsung is continuing to follow the Apple –like approach by managing its own destiny and investing in a product that could be seen as the next best thing in term of sales, accessibility and mainly because accessibility thanks to its Android OS that provides a vast amount of applications from any develops against the Apple OS that has a more difficult application developer approach. This is seen as a good and bad thing since many customers expect to have more accessibility to all possible applications. Currently Apple has sued Samsung for the replication of certain Smartphone design, store features, and... [continues]
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