AVON
the company for women
Case Analysis
MGT439
04/12/2011
Kelly Massey
Avon’s Vision
To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.
Avon’s Mission
The Global Beauty Leader
We will build a unique portfolio of beauty and related brands, striving to surpass our competitors in quality, innovation, and value, and elevating our image to become the world’s most trusted beauty company.
The Women’s Choice for Buying
We will become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships.
The Premier Direct Seller
We will expand our presence in direct selling, empowering women to achieve economic independence by offering them a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon.
The Best Place to Work
We will be known for our leadership edge, including our passion for high standards, our respect for diversity, and our commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential.
The Largest Women’s Foundation
We will be a committed global champion for the health and well-being of women through philanthropic efforts, with a special focus on breast cancer, domestic violence and women’s empowerment.
The Most Admired Company
We will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while maintaining our commitment to be a socially responsible, ethical company that is watched and emulated as a model of success.
The vision and mission statements do answer the questions, “What do we want to become?” and “What is our business?” But, they do not paint a clear picture of what their products are.
Proposed Vision
To be the leading company in fulfilling customers wants and needs through beauty, fashion and home... [continues]
the company for women
Case Analysis
MGT439
04/12/2011
Kelly Massey
Avon’s Vision
To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.
Avon’s Mission
The Global Beauty Leader
We will build a unique portfolio of beauty and related brands, striving to surpass our competitors in quality, innovation, and value, and elevating our image to become the world’s most trusted beauty company.
The Women’s Choice for Buying
We will become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships.
The Premier Direct Seller
We will expand our presence in direct selling, empowering women to achieve economic independence by offering them a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon.
The Best Place to Work
We will be known for our leadership edge, including our passion for high standards, our respect for diversity, and our commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential.
The Largest Women’s Foundation
We will be a committed global champion for the health and well-being of women through philanthropic efforts, with a special focus on breast cancer, domestic violence and women’s empowerment.
The Most Admired Company
We will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while maintaining our commitment to be a socially responsible, ethical company that is watched and emulated as a model of success.
The vision and mission statements do answer the questions, “What do we want to become?” and “What is our business?” But, they do not paint a clear picture of what their products are.
Proposed Vision
To be the leading company in fulfilling customers wants and needs through beauty, fashion and home... [continues]
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"Finance." StudyMode.com. 04, 2011. Accessed 04, 2011. http://www.studymode.com/essays/Finance-674119.html.
