Final Year Project

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  • Topic: Coca-Cola, Soft drink, Pepsi
  • Pages : 79 (17419 words )
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  • Published : August 25, 2010
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A

COMPREHENSIVE STUDY

On

STRATEGIC ANAKYSIS & ACCESSING STREGHTS, WEAKNESSE, OPPORTUNITIES ANDTHREATS

Of

PEPSICO INDIA HOLDING PVT. LTD.

S. V. Institute Of Management, Kadi, NGU
A

MANAGEMENT RESEARCH POROJECT (MRP-II)

ON

MICRO ANALYSIS

OF

PEPSICO INDIA HOLDING PVT. LTD.

SUBMITTED TO
Hemchandrachary North Gujarat University

IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF
MASTER OF BUSINESS ADMINISTRATION PORGRAMME (SEM—IV)

ON

Dt. 19-04-04

BY

Gajendran Naidu (311)
Paras Pandya (315)
Tapan Shah (341)

S. V. Institute Of Management, Kadi, NGU

PREFACE

Soft drink industry is one of the profitable industries in the FMCG sector. The Indian soft drink market is very wide and big to control India as India has all types of natural seasons and different locations with different culture. Soft drink Industry is low-margin industry but volume is the key to success in this industry.

So as a part of our practical study, we chosen soft drink industry for our MRP-1 study, which give us ample knowledge about the environment in which industry is working. But to get in to the shoes of the company, it is essential to study all the aspects i.e. all the function departments of the organization. In order to get the pioneering inspiration, as a student of Business Management, We got the opportunity to understand and experience management tactics in practical environment of PEPSICO INDIA HOLDINGS PRIVATE LIMITED.

This Project works gave us the experience of practical study in its fullest sense which plays very vital role for solving many problems related to business field today. This project work is a reflection of our observation of the data and information we have gathered from the organization. We have tried our best to study the various functions of the organization and thereafter have analyzed and presented this data in a systematic way.

ACKNOLEDGEMENT

At onset we would like to express sincere thanks and deep gratitude to Ms. Pallavi Bhatt, Asst Manager, Human Resource. PepsiCo India Holdings Pvt. Ltd for giving us an opportunity to carry over a comprehensive project in their esteemed organization. It has helped us a lot to consolidate our conceptual learning regarding the subject manner of scanning the function departments of an organization in real life situation.

We would also like to convey our heart full thanks to Mr. Rajesh Nair (Asst. Manager Market Development), Ms. Dipti Vaishnav (TDM), Mr. Kiran Acharya (Asst. Manager Product Availability), Mr. Salvin Durai (Manager Manufacturing), Mr. Rajesh Shah (Accounts Executive), Ms. Purnima Dongre (Quality control Executive) and Mr. Samir Shah (Shift In- charge) for guiding us consistently and for sharing a valuable experience and expert knowledge on the respective functional areas.

We take this opportunity to thank our director Dr. Hitesh Ruparel and all the faculty members who had given their valuable guidance and motivation to pursue the project.

We express our humble feelings to all those who have helped us in one-way or the other.

Date: 19-04-04Gajendran Naidu (16)
Place: Ahmedabad.Paras Pandya (20)
Tapan Shah (49)
INDEX

Preface

Acknowledgement

SECTION I
Chapter 1 Research Methodology
Chapter 2Macro Analysis Of Indian Soft Drink Industry
1. Introduction of Indian Soft Drink Industry
2. Indian Market Scenario Of Soft Drink Industry
3. Indian Market Players Of Soft Drink Industry
4. Michael Porter’s Five Force Model
5. Opportunities and Threats Analysis of Soft Drink Industry

SECTION IIMicro Analysis Of PepsiCo India Holding Pvt. Ltd. Chapter 3 Company Profile
Chapter 4 Production Department
1. Structure Of Production Department
2. Responsibilities and Objectives Of Production Manager 3. Products Of PepsiCo India Holding Pvt. Ltd.
4. General Production Process
5. Quality Control

Chapter 5...
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