Final Report Car Boor Sale Campaign

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PUBLIC RELATIONS COUNSELING PROJECT
PRO 621

PROPOSAL FOR
NCWO ECO CAR BOOT SALE 2012 EVENT

ACADEMIC PROJECT FOR:
PUBLIC RELATIONS COUNSELLING COURSE (PRO 621)

PRESENTED TO:
NATIONAL COUNCIL OF WOMENS ORGANIZATION (NCWO)

ACADEMIC ADVISOR:
PROFESSOR MADYA DR KIRANJIT KAUR

PREPARED BY:
FACULTY COMMUNICATION AND MEDIA STUDIES
MC 222, FINAL YEAR UITM EPJJ STUDENTS

DATE OF SUBMISSION:
28TH APRIL 2012

UPDATED BY:
20th MAY 2012

Table of Contents

1.0 Executive Summary3
2.0 Introduction3
2.1 Car Boot Sale3
2.2 ‘Bulan Pengguna Kebangsaan 2012’ by KPDNKK3
2.3 The Client 4
2.4 The PR Counselors4
3.0 Objectives4
4.0 Programme Details5
5.0 Daily Programmes5
6.1 Strategies
6.1 Key Messages6
6.2 Objectives and Task for Committee
6.2.1 Secretariat Committee6
6.2.2 Treasurer/Sponsorship and Fund Raising Committee7
6.2.3 Participation Committee8
6.2.4 Promotion Committee9
6.2.5 Media Publicity Committee10
6.2.6 Logistics Committee11
7.0 Gantt Chart 12-13
8.0 Estimated Budget 14
9.0 Organization Committee 15

1. Executive Summary
The Final year ePJJ (e-learning) Public Relations students of the Institute of Educational Development (InED), Universiti Teknologi MARA (UiTM) are organizing an ‘NCWO ECO CAR BOOT SALE’ in collaboration with National Council of Women’s Organization (NCWO) Environment and Media Commissions, in conjunction with Kementerian Perdagangan Dalam Negeri, Koperasi dan Kepenggunaan (KPDNKK) ‘Bulan Pengguna Kebangsaan 2012’ in Tesco, Semenyih. This project would further educate Malaysian public on the concept of 3Rs (Reduce, Reuse, and Recycle). The project would be on 1st -3rd June 2012 (Friday –Sunday), from 9.00aam-6.00pm in Tesco Semenyih.

2.0 Introduction
2.1 Car Boot Sale
The concept of car boot sale is popularly known in overseas, whereby some adapt as cultural norms. In order to mix the popular Malaysian culture of ‘shopping’ and educating the concept of 3Rs (Reduce, Reuse and Recycle), car boot sale can play significant role in catalyzing women’s power in influence the consumer’s trend. It’s concept of putting used or unused items, clothes, books and etcetera by individuals into their car boot and attempt to sell it to others. This may help sustain the environment from excessive wastage.

2.2 ‘Bulan Pengguna Kebangsaan 2012’ by KPDNKK
Kementerian Perdagangan Dalam Negeri, Koperasi dan Kepenggunaan (KPDNKK) is organizing a national awareness on consumer’s right for the year 2012 started from 3rd May 2012 to 3rd June 2012 with the duration of 1 month. The theme set by KPDNKK is 1 Pengguna, 1 Suara with the slogan Hak Pengguna Tanggungjawab Anda. The event would invite participation from government agencies, non-government agencies, schools, universities nationwide. It will be considered as the peak of the event, and targeting at 20,000 visitors to attend.

2.3 The Client
The project is being conducted in collaboration with National Council Women’s Organization (NCWO)’s Environment Commission and Media Commission. NCWO acts as consultative, coordinating and advisory body to raise participation in national development. Several milestones of NCWO are well remark in the history of Malaysia such as contribution to legal changes in Marriage and Divorce Act, National Policy on Women 1989, Domestic Violence Act 1996, Networking Women in 1999 and many more. NCWO consist of 9 Commissions and 150 affiliates; stand tall as one of the prominent organization in Malaysia.

2.4 The PR Counselors
UiTM (Universiti Teknologi MARA) have various type of learning avenues for the learners today. One of the most popular learning methods is the e-learning, popularly known as ePJJ under the Institute of Educational Development (InED). ePJJ courses majorly...
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