CHAPTER – 1
The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry • Tourism is one of the world's fastest growing industries at present and holds the status of the world's no. 1 industry. • Spending on tourism amounts to 5%-10% of total consumer, spending in a year worldwide. • The industry creates a job every 2.4 seconds with every one of those direct jobs creating another 11 indirect ones. • The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillion worldwide. • India's share of the total market is a pittance at 0.51%. The non-tourist countries like Malaysia and Indonesia get much more tourists than India. • The Tourism industry's foreign exchange earnings in India are around $3.2 billion. Tourism is the highest foreign exchange earner if we consider the fact that net value addition in Gems and jewellery is less than 30 % whereas, in tourism it is more than 90%. Recent statistics have revealed that during the first quarter of 2006, the performance of the tourism industry has been very encouraging which has registered an 11% increase in foreign tourist arrivals. India Tourism office at Tokyo won two International Awards in Tour Expo held at Daegu in Korea for excellent tourism promotion. Indian Pavilion won the Best Booth Design Award as well as Best Folklore Performance Award competing with major players in tourism such as China, Japan, Thailand, Malaysia and Canada.
Package holiday or package tour consists of transport and accommodation advertised and sold together by a vendor known as a tour operator. Other services may be provided like a rental car, activities or outings during the holiday. Transport can be via charter airline to a foreign country. Package holidays are a form of product bundling. Package holidays are organized by a tour operator and sold to a consumer by a travel agent. Some travel agents are employees of tour operators, others are independent. Package tours can also be customized according to the needs, convenience as well as the preferences of the customer and can also be altered accordingly. The types of tours are described below:
Religious Tours, also commonly based on Religious Tourism or faith tourism, is a form of tourism, whereby people of faith travel individually or in groups for pilgrimage, missionary, or leisure (fellowship) purposes. Religious tourism comprises many facets of the travel industry including: • Pilgrimages
• Missionary travel
• Leisure (fellowship) vacations
• Faith-based cruising
• Crusades, conventions and rallies
• Monastery visits and guest-stays
• Faith-based camps
• Religious tourist attractions
Adventure travel is a type of tourism, involving exploration or travel to remote, exotic and possibly hostile areas. Adventure tourism is rapidly growing in popularity, as tourists seek different kinds of vacations. According to the U.S. based Adventure Travel Trade Association, adventure travel may be any tourist activity, including two of the following three components: a physical activity, a cultural exchange or interaction and engagement with nature Adventure tourism gains much of its excitement by allowing its participants to step outside...
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