Final Project on Mnc

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Acknowledgement

First of all, we would like to thank our parents who have always been there as our strength, allowing us to stay in university so that we can work efficiently. We are grateful for their co-operation and support. We especially like to thank venerated Ma’am Naseem Bukhari for her support and precious time she has given us. We would also like to thank our esteemed seniors who were there all the time helping us and solving our problems. We owe a lot to the administration of IBA. Last but not the least our group members have worked their heart out for this presentation… THANKS TO ALL!!!

Table of Contents
Acknowledgement4
International business9
Definition9
MULTInational COORPORATIONS9
Definition9
Introduction10
History10
Terminologies12
Why business become multinational13
Larger Market:13
Growth and Expansion:13
Optimization of Resources:13
Co-operation Need To Compete:13
Economies of Scale:13
Stages of evOlution14
1. Export Stage14
2. Foreign Production Stage14
DFI versus Licensing14
Licensing14
Direct Investment14
3. Multinational Stage15
Features15
Lobbying15
Patents15
Government Power15
Tax Competition:16
Market Withdrawal:16
Types16
Horizontally Integrated Multinational Corporations17
1 Joint Verture:17
2-BRANCH:17
3-FRANCHISE:17
4-SUBSIDIARY COMPANIES:18
5-MERGER18
6-ACQUISITION:19
Vertically Integrated Multinational Corporations19
Diversified Multinational Corporations19
Hierarchy of multinationals19
Merits21
Merits of Multinational Corporations:21
General Merits21
Benefit to the Resident:21
Promotion of Trade21
Strengthening of Domestic Competition22
Technological progress22
Providing Employment22
Growth of MNC’s22
Economic Globilazation:22
Merits to Host Country23
demerits23
General Demerits23
Globalization:23
Influence On Environment:24
Problems To Residential Areas:24
Difficulty In Controlling Pollution:24
2. Demerits to the Host Country25
Criticism from the Home Country25
Build a Plant in Home Country:25
Elimination of Jobs for Workers:25
Taxation:25
Response to these Criticism25
Income:26
Creation of new Jobs:26
Taxation:26
Multinational marketing27
Definition:27
Marketing Research27
Consumer Behaviour:27
Cultural Differences:27
Marketing Infrastructure:28
Marketing Strategy:28
Strategy 1 One Product, One Message, Worldwide:28
Strategy 2 Product Extension, Communication Adaption:29
Strategy 3 Product Adaption, Communication Extension:29
Strategy 4 Dual Adaption:29
Stategy 5 Product Invention:30
Product Development:30
Pricing Policy:30
Advertising:31
Media:31
examples33
Wal-Mart35
Introduction:35
Operating with Different Names:35
Subsidiaries35
Criticism36
Effect on local economy:36
Graph of walmart37
General Motors:38
General Motors Corporation (GM’s HISTORY)39
Corporate Governance:39
Corporate structure39
Human Resources:40
Distinguishing the brands40
The Electric Car40
History41
Mission, Vision & Values41
Unilever Pakistan42
List of Unilever Brands in Pakistan42
History43
Criticism44
Nestle Pakistan44
History:44
PRODUCTS OF NESTLE44
Motto of Nestle:45
Proctor and gamble45
Their Commitment46
Their History46
Product Information46
Conclusion49
biblography50

International business
Definition
According To Roboock and Simmonds:
International business as the field of management training deals with business activities that cross national boundaries whether they be movement of goods, services, capital or personnel transfer of technology, information or data or even the supervision of employees. MULTInational COORPORATIONS

Definition
Multinational corporations or transnational...
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