Final Project on Cement Industry

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  • Topic: Portland cement, Cement, Ground granulated blast furnace slag
  • Pages : 79 (22088 words )
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  • Published : April 19, 2012
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A Study on Marketing of Blended Cement in My Home Industries Ltd. Hyderabad. By Mr.GOUTAM PRASAD SHUKLA

A Project Report/ Thesis submitted in partial fulfillment of the requirements for the Masters in Business Administration

TRAINING & ADVANCED STUDIES IN MANAGEMENT AND COMMUNICATIONS LTD. www.tasmac.ac.in

TASMAC House, TASMAC Road, Viman Nagar, Pune – 411 014 (India)

30.05.2008

A Study on Marketing of Blended Cement in My Home Industries Ltd. Hyderabad. By Mr.GOUTAM PRASAD SHUKLA

A Project Report/ Thesis submitted in partial fulfillment of the requirements for the Masters in Business Administration

TRAINING & ADVANCED STUDIES IN MANAGEMENT AND COMMUNICATIONS LTD. www.tasmac.ac.in TASMAC House, TASMAC Road, Viman Nagar, Pune – 411 014 (India)

30.05.2008

2

The Project Report / Thesis of Mr.GOUTAM PRASAD SHUKLA Titled

A Study on Marketing of Blended Cement in My Home Industries Ltd. Hyderabad.

Is approved and is acceptable in quality and form

Mr.K.SUDHINDRA M.B.A. in Marketing Marketing Manager My Home Industries Ltd.Bangalore Research Guide’s Name, Qualification and Designation

30.05.2008

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STUDENT DECLARATION
I hereby declare that the Project Report / Thesis titled

A Study on Marketing of Blended Cement in My Home Industries Ltd. Hyderabad. Submitted in partial fulfillment of the requirements for the

MASTERS IN BUISINESS ADMINISTRATION

to TASMAC is my original work and submitted for the award of any other Degree, Diploma, Fellowship or other similar title of prizes

Place : Date:

GOUTAM PRASAD SHUKLA Regd.No.01/DL/EMDB/456

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ACKNOWLEDGEMENT

I extend my sincere thanks to my guide at collage Ms.Mala Chadda, who has given her full support and guidance to successfully accomplish my Project Work.

My reverence and gratitude goes to Mr.Sai Prakash Sr. Vice President in My Home Industries Ltd. for making me in permission to carry out my Project work in such work.

My genuine thanks to Mr.K.Sudhindra, Marketing Manager in My Home Industries Ltd.lending his valuable time and kind co-operation in the accomplishment of my task.

I would like to extend my sincere gratitude to entire faculties of TASMAC of Bangalore and I am very much thankful to my family members, friends and my colleagues for their encouragement and suggestions given in the course of my Project Work.

(GOUTAM PRASAD SHUKLA)

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SUMMARY
Marketing of blended cement includes lot of factors like availability, seasonable conditions, Profit and Quality. In this study we are going to classify types of Blended cements and manufacturing process and on what basis Blended cement is moving into the market. We are going to discuss what are the inputs required to promote the Blended Cement.

Cement Industry in India is on a roll at the moment. Driven by a booming real estate sector, global demand and increased activity in infrastructure development such as state and national highways, the cement industry has witnessed tremendous growth. Production capacity has gone up and top cement companies of the world are eager to enter the Indian market, thereby sparking off a spate of mergers and acquisitions. Indian cement industry is currently ranked second in the world.

My Home Industries Limited was the most ambitious diversification of the My Home Group. My Home Industries Limited started as 600 TPD mini cement plant in 1998, is now a major plant with a production capacity of 3.40 Million Tonnes per annum. My Home Industries Limited got ISO 9001 Certification from AQA International, LLC, USA. It is not only maintaining the ISO standards, and also tries to improve upon it day by day in order to equip itself for ISO 14000. In view of enoroumus growth the company has been consistently achieving in short span of just over decade, a joint venture proposal has been successfully completed with effect from 1st April 2008 from The CRH group a world’s second largest group in construction industry.

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