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FINAL Marketing Plan Samsung

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FINAL Marketing Plan Samsung
MARKETING PLAN

SAMSUNG GALAXY TAB Summer

CHANG Yiwen
CHEN Guotong
HUANG Lin
04/24/2014

Contents

Chapter I Executive summary Product description

Chapter II Marketing objectives Bayesian application

Chapter III Segmentation & Target Market & Positioning Strategy Statement

Chapter IV Marketing Mix Strategy
Product Strategy
Price Strategy
Distribution Strategy
Promotion Strategy

Chapter V Market Budget Proposal

Chapter I
Executive Summary
Summer mood: the new chic icon in high tech area
Samsung Electronics has proven to the business world that they are one of the most prestigious technology companies in the industry. We are now preparing to launch a new multimedia tablet “GALAXY TAB summer” in a maturing market. Despite the tablet leaders Apple, ASUS, Lenovo, Kindle and others “GALAXY TAB summer” can compete because this product offers a unique combination of features at a value-added price. Samsung is targeting specific segments in the female consumers and the young generation markets, taking advantage of opportunities indicated by higher demand for easy to use tablet with expanded communications, entertainment, software and storage facility. The more important is that we are now launching a new series which give the customers, especially the female customers, a new option: the “GALAXY TAB summer” is a series of colorful and nice-looking tablets in an incredible viewing experience.
We believe that we have developed the best possible strategy for Samsung to implement moving forward with their advertising efforts for this product. By promoting the Samsung ”GALAXY TAB summer” unique, all-encompassing entertainment experience as “not just another new tablet,” we believe that we will be able to catch the attentions of our target market and convince them to go out and buy a Samsung “GALAXY TAB summer”.

Product descriptions:
SUMSUNG Galaxy Tab Summer Wi-Fi 32Gb
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