Final Marketing Plan Paper

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Final Marketing Plan Paper
Surgey Perez, Adrine Jason, Shirtiar Beasley, Gena Brooks
University of Phoenix
As consumers, we are very accustomed to finding products where we need them, when we need them at the price we are willing to pay. This has become such an automatic part of the buying process that we seldom give much thought to how all of this occurs. To put it simply, all of this occurs because of marketing. A great deal of thought has been given to your preferences and buying habits in an effort to keep you as a customer. In this paper, we will discuss, within the scope of a specific company, the product, place, price and promotion that is used as part of marketing strategy to generate hundreds of millions of dollars in annual sales. Where appropriate, research material will be cited to clarify the discussion. With this in mind, let’s begin our discussion of business marketing. As PepsiCo markets new the brand of soft drink the company needs to create successful mix of the right product, sold at the right price, in the right place and using the best and using the most appropriate promotion. The marketing mix is created to meet the following environment, the product; the new brand of soft drink should have the right features, such as the brand must look good and work well. The price must be right so that the customers can buy in large numbers so that PepsiCo can make a healthy profit. The Diet Slim Can must be in the right place at the right time. Making sure that the Diet Slim Can arrives when and where PepsiCo wants is an important process. PepsiCo’s target group needs to be made aware of the existence and availability of the new soft drink beverage through {draw:frame} promotion. Successful {draw:frame} promotion helps PepsiCo to spread costs over a larger output. Therefore marketing plays a key role in determining such aspects as of the product - in line with the requirements of the market and the function of the new soft drink brand. In launching and promoting this new brand key market research must be done to address and identify the needs of customers (Drypen, 2009). Sales Promotion Schedule

In the initial promotional weeks, PepsiCo is concerned with testing the new brand with the market before the initial release of the new Diet Slim Can. The sales promotion schedule should start by writing an outline of PepsiCo’s marketing strategy. PepsiCo should then begin by gathering required information for each all sections of the outline for example advertising, promotion and price. Then PepsiCo should complete the outline helpful tables, charts and graphs. The outline can also be used for a presentation piece (Tom Gerlardi, 1999). The company should also organize a release party in conjunction with the PepsiCo promoting the new brand by radio. This release part will both be an invitation and information piece to the customers of the new soft drink beverage. By doing these things, PepsiCo is trying to excite to excite the customer market regarding to the new product. Promotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The razzmatazz, pace and creativity of some promotional activities are almost alien to normal business activities (Steven McNamara, 2002-2008). Advertising Plan

An advertising plan is an outlineguide to put the brand in action. The action plan consists of these main goals. The objective of PepsiCo, where is PepsiCo trying to take the new soft drink beverage and how the end-result is determined. Some advertising examples are annual advertising plan prepared internally for a Fortune 500 company to characterize and project the Diet Pepsi Slim Can. PepsiCo can also present a power point presentation as to what big picture is, regarding budgets, creative and direct response themes, special events, and evaluation tools of the target market. Team A final...
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